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In today’s marketing climate, getting the biggest return possible from your investment is as important as ever. However, when it comes to PPC, it can be easy to squander money without realising. Making the most of your budget is particularly hard today given Google’s increasing pressure for advertisers to spend more across Google Ads. Simply…

Google Sheets is something we use every day for performing a range of SEO Tasks, from keyword research to tracking progress on projects, and everything in between. It is essentially our bread and butter that we use to bring everything together. An important part of being efficient on sheets is understanding how you can use…

We all spend so much time on our phones, consuming content and Googling for information on the go. So it’s no surprise that a mobile optimised website has become increasingly prominent for businesses to be found on Google. If you’re not seriously considering your mobile website offering, you can bet that your competitors are.  In…

Core Web Vitals are a series of metrics designed to assess the performance of your website in terms of user experience. They can be in relation to the load speed and changes to the layout, as well as the responsiveness and accessibility of your site. Keep reading to find out what Core Web Vitals are,…

Paid social advertising is an incredibly popular option for businesses to achieve both brand building and lead generation. However, with a lot of different channels that each have their own unique benefits, it can be difficult to decide what’s right for you!  Before getting started, it’s important to weigh up the unique features and limitations…

Keyword research is the essential first step to any SEO campaign, and a successful keyword strategy can increase your business’s customer base, revenue, and website traffic. Google uses keywords to understand what the content of your website offers users. No matter what type of business you run, keywords provide a free and simple way to…

Many digital marketers know how important high-quality links are for a website’s SEO — they tell Google that a site is authoritative, trustworthy and credible. Links are also an important factor Google uses to assess the quality of content. But how do we gain high-quality links? A range of link-building techniques have been developed over…

Moving your website to a new domain or platform can be exciting as it opens up possibilities for growth and allows you to redefine your online presence.  However, when planning a website migration, it’s crucial to think about the impact it may have on your search engine optimisation (SEO) efforts. When considering a website migration,…

Bidding on branded keywords can be a bit of a controversial topic in the world of PPC. Is it really beneficial for your business? Is it a waste of money?  Here we will explain what branded keywords actually are, some scenarios where bidding on branded terms can provide positive or negative results, and whether utilising…