eCommerce PPC
Ecommerce SEO Case Study Results We’re Proud of. Ecommerce is competitive. Almost half of all purchasers start their journey with a Google search, meaning eCommerce is an essential part of your marketing mix. To capitalise on this, having an effective ecommerce SEO strategy in place is crucial. Our SEO Agency specialises in combining effective SEO strategies with other marketing channels, such as digital PR or PPC, to achieve results that make a real impact on your business’ bottom line. Explore our eCommerce SEO case studies to find out how we’ve implemented bespoke SEO strategies, that focus on maximising your business’ eCommerce potential.
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15:1 return on ad spend
142% increase in online transactions
278% increase in transaction revenue
Challenge
All Rounder Cricket was founded by ex Yorkshire CCC & Derbyshire CCC First-class cricketer Chris Taylor, and has grown to become one of the largest cricket retailers in the world. They approached The SEO Works to increase their online transactions, transaction revenue and Return on ad spend.
Solution
Their main focus was centred around improving the performance of their shopping campaigns, increasing online conversions and ROAS (return on ad spend). We did this by re-structuring Ad groups and subdivisions, and applying corrected bid adjustments across all product categories and high performing item ID’s. This allowed monthly budget to be used more effectively, increasing conversions.
High performing products and categories were then turned into search campaigns to boost conversions and revenue for higher value products. Adding RLSA and Remarketing engagement audiences to reach highly engaged visitors that did not purchase.
Result
A huge increase in online transactions has turbocharged their transaction revenue by 278%, and increased their return on ad spend to 15:1. This has been achieved whilst decreasing their monthly budget spend on clicks.
