AI Search Campaign for DHL Increases LLM Referrals by 121%
Growing AI Overview mentions and LLM clicks.
Our approach to digital growth
We’ve been helping businesses get more customers online since 2008. In an industry where agencies come and go, our 17 years of growth is a testament to a process that works.
We don’t rely on a handful of generalists as we don’t need to. With over 80 dedicated specialists, we have the breadth of knowledge to handle complex technical challenges and the depth of experience to know which strategies will actually move the needle.
Because we are employee-owned, every specialist working on your methodology has a personal stake in the results we deliver.
Building your Universal Information Infrastructure
Stop thinking of your website as “just a website”. It is much more than that. Our methodology treats your website as universal information infrastructure.
This infrastructure acts as the definitive source of truth for your business. It is built to be multi-functional, providing data to three distinct consumers:
- The Human User: Providing a seamless, intuitive experience that answers their questions and builds trust.
- The Search Index: Maintaining a technical and content architecture that allows for efficient crawling and indexing.
- The Retrieval Model: Delivering structured data and clear entity signals so Large Language Models can accurately synthesise and cite your brand.
By building this robust foundation, we ensure your business is ready for the AI age without losing sight of the human behind the click.
Our proprietary process
Our approach is integrated and data-led. We can work across all search surfaces to ensure your brand is visible wherever your audience is looking. This creates the opportunity for maximum digital growth.
1. Intelligence and benchmarking
Every campaign begins with a detailed period of research. We use our proprietary analysis frameworks alongside enterprise-level tools to audit your technical health, ad account efficiency, competitor activity and existing brand authority. This bespoke technology creates a baseline that allows us to measure real, commercial growth.
2. Technical and architectural compliance
We ensure your infrastructure is sound. This involves manual, specialist-led reviews of your site’s architecture to identify technical barriers holding you back. These are guided by our Internal Authority Framework, a library of data built over 17 years that helps us identify the specific structural signals and patterns that non-proprietary tools often miss.
By ensuring your data is clean, structured, and accessible, we lay the foundation for long-term visibility across every search and discovery surface.
3. Entity and visibility building
Visibility is the result of being both credible and present. Our methodology focuses on building:
- Earned and Owned Visibility: This is the long-term bedrock of your digital footprint. We create purpose-driven content that satisfies specific search intents while providing the deep signals of expertise that retrieval models require. By doing this, we ensure your brand is indexed and cited as an authority by both search engines and AI assistants.
- Paid Visibility: While earned authority grows, paid visibility allows us to capture immediate market demand. We use targeted placements across Search and Social to put your brand in front of users at the exact moment of intent. This creates a consistent brand presence that feeds into your wider digital footprint and grows your overall authority.
4. Integration and cross-channel insight
As a Google Premier Partner, we don’t look at channels in silos. We use the data from your paid campaigns to sharpen our organic strategy. If a particular topic is converting well in PPC, we feed that insight into our SEO and AI visibility work. This joined-up approach ensures your budget is always working where it has the most impact.
Accountability and communication
A process is only as good as the people managing it. We provide a level of account management that reflects our scale and our values as an employee-owned business.
Dedicated specialist owners
You work with a primary point of contact who has a literal stake in the agency.
Bespoke monthly reporting
We move beyond vanity metrics. Our reports are tailored to your specific KPIs, whether that is leads, revenue, or total market visibility.
Continuous adaptation
Search algorithms and AI models are not static. Our team meets regularly to review performance and pivot our tactics based on real-time data.
Jargon-free
Our job is to make complex digital strategies easy to understand. We explain our findings and our actions in plain English so you can feel confident.
The human connection in a digital space
While we use smart tech to gather and crunch data, our strategies are entirely human-led. We believe that the best digital growth happens through real world partnership.
We aren’t a faceless platform or a distant service provider. We’re a team of people who are there at the end of the phone when you need us. We value meeting face-to-face, whether that’s at our office or yours, because we want to work with you, not just for you.
Results that speak for themselves
Our approach has delivered consistent growth for hundreds of organisations across B2B and B2C. We have deep experience working with clients in Automotive, Education, Health, Manufacturing, Professional and SaaS sectors.
Whether it’s growing DHL’s AI citations by 287%, increasing Rab’s return on ad spend to 9:1, or increasing GolfWay’s organic users by 300%, we focus on the metrics that actually move the needle for your business.
Read More
Product Page SEO
Category and product page optimisation after a complex web migration, to help maintain rankings and revenue for a family-owned business.
Staying ahead of the curve
Adaptability is one of our core values. As algorithms change and social platforms shift their focus, we evolve our tactics to keep you ahead. We’ve been doing this for a long time which is why we’re a safe pair of hands.
If you’re ready to work with an agency that combines 17 years of experience with proven digital growth, we’d love to talk.