ChatGPT is growing to become a key part of how people understand things and look for answers online. Yet for all the attention it receives, one basic question is still a bit murky for marketers and business leaders: how many “searches” does ChatGPT actually handle compared to Google? The difficulty in finding this data is…

AI is adding to the ways people find and interact with online content. Tools such as ChatGPT, Perplexity, and Gemini are now referring small amounts of traffic to websites, whilst traditional search engines still send the lion’s share. For marketers, this presents a new challenge. How do you measure the visibility and performance of your…

The way people find information online is changing. Where traditional search engines used to simply return a list of links, users are now presented with full, conversational answers from AI tools such as ChatGPT, Google’s AI Overviews, and Perplexity. This shift has created a new question for marketing leaders: how do we ensure our brand…

You check your latest report… Organic traffic is steady, but not in a good way. There’s no real growth in months – it’s not falling off a cliff, but it’s going nowhere. This is what flatlining looks like – same number of users, same landing pages bringing in 80% of the traffic, rankings oscillating but…

Universities and colleges operate in one of the most competitive and scrutinised search environments. Prospective students, researchers and partners rely heavily on search and answer engines to compare institutions, evaluate courses and assess credibility long before they make contact. At The SEO Works, we support universities and colleges with specialist SEO strategies designed for complex…

We’re proud to be recognised on the global stage, driving real results with a raft of international clients. Here’s why we are a truly global digital marketing agency. Awards and Recognition We are proud to have received numerous global accolades, including Integrated Search Agency of the Year and Best PPC Campaign at the Global Agency…

When starting a website marketing project, measuring performance from the outset is essential. Without the right foundations in place, it becomes difficult to establish a clear baseline and demonstrate progress over time. This is where website goals play a critical role. While tracking page views and visitor numbers shows how much traffic a site receives,…

What is SEO Marketing? SEO marketing, or Search Engine Optimisation, is a digital marketing strategy focused on improving a website’s visibility and ranking in search engine results pages (SERPs). The goal is to bring more organic traffic to your site by optimising various elements of the site and its content. Many people assume that search…

We recently had the privilege of leading a transformative SEO campaign for a chain of private skin surgery clinics – this is the story of how we did it. The company we partnered with was a well-known and respected brand. With a strong reputation and a loyal customer base, they had successfully established clinics across…

Here at The SEO Works, we’re experts in recruitment SEO.  Whether you need more candidates or more client enquiries, we help recruitment agencies rank higher on Google and in AI tools. We make it our mission to bring your UK-based recruitment agency to the forefront of relevant searches and AI recommendations, using established methodologies. That…

We’ve all seen the headlines. Either AI is going to save the world or it’s going to put us all out of jobs. It’s either going to take over the planet, or make us all quicker and smarter human beings. There will be places where AI can help and there will also be areas it…

According to a report commissioned by the UK government, 82% of job openings advertised online across the UK require digital skills. The same study attributes a 29% higher salary and a 59% reduced risk of redundancy (due to automation-led obsolescence) for these digital jobs. Not only does this illustrate the importance of digital skills –…

We’ve received some great news this month, winning two awards for SEO Agency of the Year! We won SEO Agency of the Year at the UK Digital Growth Awards, a national ceremony that celebrates companies who can demonstrate digital growth for clients, with tangible results. The judges said: “Demonstrates a strong track record in delivering…

With all that’s going on in the world at the moment, SEO isn’t something that would typically stand out as an interesting topic. Most people are glued to the news, trying out a new hobby or falling down Netflix’s many rabbit holes. In March, Netflix released its latest gripping documentary ‘The Tiger King: Murder, Mayhem…

When creating an SEO (search engine optimisation) strategy, there are three categories that are always considered. If you have even a tiny bit of knowledge on digital marketing, you have probably already heard of the ‘big 3’ that should comprise your SEO plans; on-page SEO, off-page SEO, and technical SEO. URL optimisation and structure is…

We’re absolutely thrilled to find out that we’ve won at this year’s Drum Search Awards, judged this year remotely and announced at the start of May. We picked up the Drum Search Award for Best Sport and Leisure Campaign for our work with a leading online sports retailer. The Drum Search Awards have been setting…

We’re delighted to announce that we have reached the 2020 finals of the European Search Awards in two categories! Making the final shortlist means The SEO Works has been ranked in the top ten SEO companies in Europe. European Recognition The European Search Awards are the SEO industry’s biggest awards ceremony and this year’s event…

We’re over the moon to have won “Best PPC Campaign” three years running at the Northern Digital Awards! The final was held in Leeds at the Royal Armouries New Dock Hall on Thursday 30 January. Having already won the “Best PPC Campaign” award in 2018 for our work with a national pharmacy, and in 2019…

We’re excited to announce that The SEO Works has been named as the Best SEO Company in the UK by Clutch, a leading global ratings platform.  Similar to “Which” but for businesses, Clutch is a data-driven field guide for B2B buying and hiring decisions. It ranks companies based on a defined set of criteria, including…

The New Year has barely begun, but already The SEO Works has hand-picked (scraped together!) a team of fitness conscious, challenge seeking runners to participate in the 2020 Sheffield Half Marathon. In late 2019, upon a chance meeting we were given an amazing opportunity to partner up with one of Sheffield’s oldest and most prestigious…

The SEO Works’ experienced team has proven itself to be one of the best international digital marketing agencies in the world: we’ve just been named in the Clutch 1000 list of global top B2B companies! Based in Washington DC, Clutch is an evaluations-based platform that ranks B2B companies using verified client feedback. The Clutch 1000…

The latest figures revealed by IAB UK and PwC Digital show that UK advertisers spent £13.44 billion on digital advertising in 2018. This figure represents a 15 percent year-on-year increase, and a rise of around £1.8bn compared to 2017. This demonstrates continued confidence in the market about the power of digital advertising. An analyst commented:…

Our work with a leading healthcare brand was recognised at the annual Digital Impact Awards. Held across a number of categories, we were up for “Best use of digital from the healthcare and pharmaceuticals sector”. This achievement at the tenth annual awards recognises excellence in communications strategies. The Digital Impact Awards benchmarks digital communications in…

It’s been a stellar month for The SEO Works, as the digital marketing outfit has reached the shortlist of 5 prestigious awards ceremonies. The competitions cover local, northern, and national levels, underlining the quality of work and ability to impress judges across the board. The SEO Works team have been shortlisted at: The UK Search…

The SEO Works have underlined their credentials as a top marketing company by being named as an Industry Leader by Clutch. Clutch is a B2B ratings platform based in Washington D.C. that evaluates companies using an independent methodology that includes verified client reviews. Their platform collects detailed rankings of the best B2B companies in the…

  One in four people suffer from mental health issues. This year we’re supporting a leading provider of much needed help.   On 27th July, The SEO Works team will be helping raise money for mental health charity MIND. Over the years we’ve raised money for some great charities- from Cancer Research UK in 2016…

The European Search Awards are an international programme that celebrate the best of SEO, PPC and Digital across the whole of Europe. They are some of the most prestigious in the industry, celebrating the very best that the European search industry has to offer and this year, we’ve have made the shortlist for two different…

The SEO Works have started 2019 year with a bang, already being named the best SEO company in the UK by Clutch, picking up Best PPC Campaign at the Northern Digital Awards, and being listed as a top 50 digital agency in the North. They took this one step further last week by winning “Best…

Yesterday we celebrated our tenth birthday! We marked the occasion by inviting the 380th Master Cutler, Nicholas Cragg, to our offices. CEO and founder of the company, Neil Palmer said of the milestone: “We’ve come a long way since I started out as a sole trader SEO back in 2009. Now, we’ve got over 40…

Wikipedia pages are a part of a company’s online presence that often flies under the radar amid the focus on Google My Business, local pack listings and social media, but it’s an area that is definitely worth exploring. While it’s not possible for all companies, there are a number of advantages to having a Wikipedia…

Voice search is widely touted as the new frontier of SEO- but as usual, the devil is in the details.   The line between a dynamic, fast moving industry and getting swept up in trends has never been finer. A stylish presentation or LinkedIn gimmick might be enough to convince many that AR, VR, AI…

We’re over the moon to have picked up “Best PPC Campaign” at the 2019 Northern Digital Awards. This is the second time we have won this award, cementing our position as a top PPC agency in Sheffield and the North. The Northern Digital Awards recognise the very best in digital marketing campaigns and talent in…

The SEO Works have begun the new year in stellar fashion, picking up an international digital award for their website work. The Vega Digital Awards is an international competition for creative professionals who inspire with concept, writing or design, through digital media. There were over 1500 entries from 47 countries. The SEO Works has won…

Figures from the IAB shows that total digital advertising spend in the UK reached £11.55bn in 2017. This represents a 14.3% year on year growth compared to 2016. Almost all of the growth is coming from smartphones, as for the first time ever smartphones have overtook computers for amount of time spent on the internet….

The SEO Works has underlined its global digital marketing agency credentials by winning recognition in the GlobalTrend Awards. The GlobalTrend Awards is an international competition for digital professionals involved in the concept, end execution of marketing and communications. “Each year, we celebrate the superb work of industry veterans and emerging talents from all over the…

PPC advertising has never been a standalone medium when it comes to generating leads and sales for an organisation. Pay-per-click campaigns use a “last click” conversion model, regardless of the medium – whether that be Facebook, Google, Bing, Linkedin or Twitter (to name a few). A last click model assigns 100% credit to the final…

We are delighted to have been awarded a Platinum award at the Hermes Creative Awards 2018, one of the most prestigious creative awards in the industry. Hermes Creative Awards highlights outstanding work from professionals within the media industry. Our award was for our work on White Room Bridal, where we reinvigorated their web presence to…

The popularity of smartphones has changed the way that websites are indexed on the Internet. Decades ago, when websites were first made, everyone was using static HTML pages. PHP sites and many others came later, leading to dynamic or responsive web pages that would change based upon the device that was viewing it. Now Google…

As you will know, during May the hot topic of GDPR became a reality. There has been much talk of the “email bombardment” leading up to this but now Google have had their say on website reaction post-deadline. Since 25th May, many websites have chosen to display a notice detailing their privacy policy and GDPR…

It’s official – we’re the best SEO and PPC agency in the North! We are ecstatic to have won “Best SEO and PPC Agency” at this year’s Prolific North Awards. The Prolific North Awards took place on 24 May at the Principal Hotel in Manchester. We had been shortlisted in the Best SEO and PPC…