It’s no secret that SEO is a constantly evolving field. Google releases search engine algorithms and updates regularly, all with the overall aim of rewarding helpful, people-first content. Keeping up can be a challenge, however, with each new update and algorithm change comes new opportunities to improve your website’s rankings and search visibility. Like many…

It’s no secret that keywords are incredibly important for SEO, but what about sentences? Do they really matter? To cut a long story short – yes, sentence structure is absolutely essential for SEO, and for more reasons than you might think. It’s easy to pay a lot of attention to keywords, but if they aren’t…

Search engines have transformed significantly over the past decade. In the early days, Google would simply scan web content for keywords in order to match users with results. Now, Google has a much more accurate understanding of the true meanings behind search queries and content – interpreting user intent, search behaviour and context more accurately…

Effective SEO is a culmination of lots of contributing factors, and taking a linguistic approach to SEO is a fundamental one. Gone are the days of only interpreting individual keywords – Google is getting better at understanding language in the same way a human can. This is all part of the push to reward ‘quality…