Top Tips for Writing Great Search Ads

Imagine for a moment that you’re launching a new product. You’ve put in years of work and there’s a lot of excitement internally about the launch. You know people search Google for related products, so you create a search campaign targeting relevant terms. So far, so good! You work through Google’s wizard-driven steps. You add…

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Navigating the Move to Google Ads Automation

For years, savvy advertisers have controlled spend using sensible manual adjustments. Slowly, those manual adjustments are all going away! From bid management right down to ads creation, Google is slowly taking over the reins. In this blog, we take a look at how to safely navigate the move to Google Ads automation… Have you ever…

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PPC Keyword research guide: how to do it right

“What keywords should I add?” is perhaps the biggest question of all when creating a Google Ads Search campaign. Selecting the right keywords is the difference between a high performing account that drives leads or sales, or a low performing account that wastes money. Should you just guess? Should you follow Google’s recommendations? What do…

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Keyword Match Types Demystified

Here’s the situation. You’ve created a Google Ads campaign. You’ve created your first ad group, and now Google wants you to add your keywords… How you add your keywords is a critically important decision! Get this right, and your ads will run only to the people searching for your products or services. Get it wrong,…

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How To Structure Your Google Ads Account For Success

When setting up a new PPC account, deciding on your Google Ads account structure is a key decision. In many ways it can be relatively easy to get a campaign up and running, but if time hasn’t been spent planning and structuring the account, it can lead to big problems later down the line. Get…

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