The SEO Works shortlisted for two European Search Awards

The European Search Awards are an international programme that celebrate the best of SEO, PPC and Digital across the whole of Europe. They are some of the most prestigious in the industry, celebrating the very best that the European search industry has to offer and this year, we’ve have made the shortlist for two different…

Read More
The SEO Works takes home Drum Search Award

The SEO Works have started 2019 year with a bang, already being named the best SEO company in the UK by Clutch, picking up Best PPC Campaign at the Northern Digital Awards, and being listed as a top 50 digital agency in the North. They took this one step further last week by winning “Best…

Read More
The SEO Works is ten years old!

Yesterday we celebrated our tenth birthday! We marked the occasion by inviting the 380th Master Cutler, Nicholas Cragg, to our offices. CEO and founder of the company, Neil Palmer said of the milestone: “We’ve come a long way since I started out as a sole trader SEO back in 2009. Now, we’ve got over 40…

Read More
Best PPC Campaign Winners – again!

We’re over the moon to have picked up “Best PPC Campaign” at the 2019 Northern Digital Awards. This is the second time we have won this award, cementing our position as a top PPC agency in the North. The Northern Digital Awards recognise the very best in digital marketing campaigns and talent in the region….

Read More
The SEO Works Named The Best SEO Company in the UK

We’re excited to announce that The SEO Works has been named as the Best SEO Company in the UK by Clutch.  Similar to “Which” but for businesses, Clutch is a data-driven field guide for B2B buying and hiring decisions. It ranks companies based on a defined set of criteria, including market presence, service focus, and…

Read More
The SEO Works Wins Vega Digital Award

The SEO Works have begun the new year in stellar fashion, picking up an international digital award for their website work. The Vega Digital Awards is an international competition for creative professionals who inspire with concept, writing or design, through digital media. There were over 1500 entries from 47 countries. The SEO Works has won…

Read More
UK Digital Ad Spend soars to £11.55bn

Figures from the IAB shows that total digital advertising spend in the UK reached £11.55bn in 2017. This represents a 14.3% year on year growth compared to 2016. Almost all of the growth is coming from smartphones, as for the first time ever smartphones have overtook computers for amount of time spent on the internet….

Read More
The SEO Works rated a Global top 1000 company

As a company committed to giving our clients the best service possible, The SEO Works is excited to announce that we are featured in the Clutch 1000, an exclusive list of top rated companies from all over the world. This exclusive list of leading organizations helps businesses seeking to invest in marketing, IT, development, or…

Read More
The SEO Works Wins 2018 GlobalTrend Marketing Award

The SEO Works is delighted to have won recognition in the 2018 GlobalTrend Awards. The GlobalTrend Awards is an international competition for digital professionals involved in the concept, end execution of marketing and communications. “Each year, we celebrate the superb work of industry veterans and emerging talents from all over the world,” said Kenjo Ong,…

Read More
What are assisted conversions and why are they important?

PPC advertising has never been a standalone medium when it comes to generating leads and sales for an organisation. Pay-per-click campaigns use a “last click” conversion model, regardless of the medium – whether that be Facebook, Google, Bing, Linkedin or Twitter (to name a few). A last click model assigns 100% credit to the final…

Read More
The SEO Works rated a top SEO Consultant in the UK

Based in London, Leeds and Sheffield, The SEO Works team isn’t just your group of average online marketers. We pride ourselves on offering digital solutions that get you more customers and visibility online through targeted digital marketing strategies. Our marketing expertise complements our commitment to excellent customer service, which helps separate us from the crowd…

Read More
The SEO Works pick up award for Website Creativity

We are delighted to have been awarded a Platinum award at the Hermes Creative Awards 2018, one of the most prestigious creative awards in the industry. Hermes Creative Awards highlights outstanding work from professionals within the media industry. Our award was for our work on White Room Bridal, where we reinvigorated their web presence to…

Read More
Mobile First Indexing: What It Means For Your Website

The popularity of smartphones has changed the way that websites are indexed on the Internet. Decades ago, when websites were first made, everyone was using static HTML pages. PHP sites and many others came later, leading to dynamic or responsive web pages that would change based upon the device that was viewing it. Now Google…

Read More
Google Have Their Say on GDPR Pop-Ups

As you will know, during May the hot topic of GDPR became a reality. There has been much talk of the “email bombardment” leading up to this but now Google have had their say on website reaction post-deadline. Since 25th May, many websites have chosen to display a notice detailing their privacy policy and GDPR…

Read More
The SEO Works are the Best SEO and PPC agency in the North

It’s official – we’re the best SEO and PPC agency in the North! We are ecstatic to have won “Best SEO and PPC Agency” at this year’s Prolific North Awards. The Prolific North Awards took place on 24 May at the Principal Hotel in Manchester. We had been shortlisted in the Best SEO and PPC…

Read More
The SEO Works a top 5 Northern SEO & PPC Agency

We’re ecstatic to be shortlisted as “Top SEO & PPC Agency” at the Prolific North Awards 2018. EDIT: We Won!! We’ve been nominated for the Top SEO & PPC Agency award,  along with 4 other agencies, in recognition of our consistent growth and evidence of delivering outstanding results across digital campaigns for clients. Now in…

Read More
GDPR – How It Affects SEO

The General Data Protection Regulation (GDPR) comes into effect on 25 May 2018. It applies to every business that holds, collects and stores personally identifiable information about EU citizens. The Economist recently called personal data ‘the world’s most valuable resource’. It’s so valuable, that according to UK Government statistics, nearly half of all UK businesses…

Read More
Perks of the Job! The SEO Works enjoy delicious pizza-making course

We’re all for trying out our clients’ wares – and never more so than when there’s delicious food at the end of it! Sales director Alex Hill and account manager Dan Rawley recently had the great fortune to be invited along to new client the School of Artisan Food’s one-day Italian baking and pizza making…

Read More
The SEO Works Finalists at European Search Awards

We’re delighted to have reached the finals of the European Search Awards, for “Best PPC Campaign”. The European Search Awards are an international competition, celebrating the very best in search marketing across Europe. With senior judges from the likes of The LEGO Group, John Lewis, Canon and Microsoft, the bar is very high. These awards…

Read More
Google Rolling Out Mobile First Indexing

Following 18 months of testing, adjusting and experiments Google have started migrating websites which meet their best practice guidelines for mobile first indexing. This is an important shift in Google’s indexing process which is intended to bring an improved user experience to users across all devices. The percentage of searches conducted from mobile devices overtook…

Read More
The SEO Works wins Gold Award in International Digital Competition

We’re delighted to have picked up a Gold Award at the AVA Digital Awards, for our work with a leading charity. The AVA Digital Awards is an international competition, designed to recognise the outstanding achievement by professionals involved in the creation of digital media and campaigns. Our Gold was awarded for our work with a…

Read More
Multifaceted featured snippets come to Google results pages

The latest of many updates to the search engine results pages, Google claim that multifaceted featured snippets will provide “more actionable results to nuanced queries”. Searches can often be interpreted in different ways. With multifaceted featured snippets, Google will present the searcher with the answer to each. In the example given, if someone searches for…

Read More
New Search Console Brings More Data and Better Integration

Google have begun rolling out the new version of Search Console – formerly Webmaster Tools – to all sites this year after many months of Beta testing. The new Search Console features a much cleaner, modern appearance with the data laid out in a more interactive way. For those who use Adwords, you will notice…

Read More
The SEO Works Named a Top Digital Marketing Company in the UK

Our team at The SEO Works strive constantly to offer excellent industry knowledge and great customer service. This has been recognised by the leading B2B ratings and reviews platform, Clutch.co. Out of the thousands of UK companies listed on their website, we were named a top digital marketing company, SEO and PPC  in the UK!…

Read More
The SEO Works finalists for 3 Digital Awards

We’re excited to have been shortlisted in three categories at this year’s Northern Digital Awards: Best SEO Campaign; Best PPC Campaign; and Best Digital Marketing Campaign – Health The Northern Digital Awards is a celebration that recognises the very best in digital marketing campaigns and talent in the North. Held at the Queen’s Hotel in…

Read More
The SEO Works helps launch leading viral charity campaign

The SEO Works have partnered with Heart Research UK to support the launch of Sing for your Heart. The campaign, led by a 6-year-old boy with an incurable heart condition has gone viral after receiving celebrity backing. Sing for your Heart has reached over 16 million people online and seen support from pop princess Pixie…

Read More
The SEO Works bags Best Integrated Campaign at the UK Search Awards

We’re delighted to have won “Best Integrated Campaign” at the UK Search Awards, held at The Ballroom South Bank in London. Our work was for an integrated marketing campaign across PPC, SEO, and other digital channels for a leading online retailer that generated an 1700% overall return on investment. The UK Search Awards, hosted by…

Read More
Did you know your device’s location influences Google search results?

Google now shows results based on where your device is geographically, irrespective of what domain identifier you use when navigating to Google. For example, if you’re in Germany and you hit up google.co.uk, you’ll see localised results for Germany. This is a big sea change for Google, as currently one-fifth of all search queries are…

Read More
The SEO Works shortlisted for two national search awards

We’re delighted that we have been shortlisted for not one, but two national search awards at the UK Search Awards 2017. We’ve been recognised in the “Best Integrated Campaign” and “Best PPC Campaign” categories. The UK Search Awards, hosted by Jimmy Carr, is the UK’s biggest and brightest celebration of search talent in the UK….

Read More
SEO vs PPC: What is the best?

SEO vs PPC – it’s a big debate amongst marketers. Unfortunately, though, there is a misconception that SEO and PPC teams are somehow working against one another, each trying to persuade marketing heads to allocate more of the budget towards their area of expertise. There was a time when The SEO Works only did SEO. Hence…

Read More
Charity PPC: How to apply for a Google Charity Grant

Are you a charity who wants to raise awareness? Or perhaps run a campaign to drive donations? It’s still a little known-fact amongst many not for profits and charities that grants are available to them, direct from Google. You could use this money to create an effective online campaign that meets your goals. Read on…

Read More
Google’s Flexible Sampling Replaces ‘First Click Free’

Google have announced that they will introduce flexible sampling to subscription based publications, in order to help increase their potential subscription rate. This new program comes in two forms, lead in or metering. The lead in format shows a part of the article without exposing all the content while metering provides visitors with a series…

Read More
Google introduces trending searches and instant answers for iOS app

Google have now introduced trending searches and instant answers for its iOS app. The screenshot below shows how trending searches (left) and instant answers (right) will display for iOS users: This means that on its iPhone and iPad app Google will now recommend searches for users based on popular recent searches in the user’s area…

Read More
Google now lets you book from results pages

The search engine giant has clearly been busy this month: it has introduced a feature allowing searchers to book in at businesses from the results page, without having to click through to the site in question. What does the booking button look like on the local search results? This is what it looks like: However,…

Read More
The SEO Works recognized as a leading PPC Management Agency

There are a lot of factors involved in a successful PPC campaign. Competition, the nature of the client’s business, bespoke audience strategy, channel selection, the level of optimization focus, and the degree of support required are just some of the significant variables. And unfortunately, it’s fairly easy for a poor provider to implement a weak…

Read More
The SEO Works takes top accolade at the dotCOMM awards

We’re always proud of the work that we deliver for our clients. We’re especially proud this week as we’ve been awarded a Platinum award from the Association of Marketing and Communication Professionals (AMCP) in their dotCOMM awards. The dotCOMM Awards is an international competition honouring excellence in web creativity and digital communication. The competition spotlights…

Read More
Video & Recipe Information Accessible via Google Image Search

Google have specified that Rich Results are now available for video and recipe content within Google Image Search on mobile devices. If you perform a Google Search for “Daily Show Youtube” via mobile, it will fetch video thumbnails amongst regular image results that when clicked on results in an information rich panel. If you select…

Read More
Search Marketing News

For more Search Marketing News, check our latest updates here. Major Ranking Fluctuations Fuel Algorithm Update Rumours The search marketing industry has been alive, once again, with rumours of a major Google algorithm update. Significant ranking fluctuations, which far exceed those that can be attributed to background noise, have been occurring since June 25th. The…

Read More
Message Extensions A Complete Guide

In the modern age of gadgetry it isn’t unknown for people to prefer to text rather than pick up the phone and speak to someone, which is why using message extensions can allow you to engage a whole new audience with your ads. By enabling message extensions you allow a user to contact you via…

Read More
Free Site Audit

Get 20 hours of website analysis in one minute
What's your SEO Score?

close-link