Award-Winning GEO Agency

Grow your AI visibility with our cutting-edge
geo Campaigns.

Search has changed. To compete, you need to be appearing in LLMs (like ChatGPT) and AI results – that’s where we can help.

We work to tune your content so AI-powered search tools include or cite it when answering questions. GEO involves more than traditional SEO – it’s about positioning your content so that LLMs pick it when they need information.

Start growing your business with GEO…

Get in touch today!

We’ve spent 17 years at the forefront of search, and we’re still there…

Thrive in the latest evolution of search with years of expertise – our team of over 50 experts will be your strategic partner for sustainable business growth.

How our GEO campaigns improve your AI visibility:

At The SEO Works, we take a data-led approach to Generative Engine Optimisation. Our goal is simple: help your content become the kind that AI tools choose to use, mention, or cite – as well as rank for SEO. Here’s how we approach that:

We Find the

Right Questions

We start by identifying the real questions your audience is asking. Not just keywords, but natural, conversational queries. Using a mix of search data, research tools and insight from your sector, we build a clear picture of what your potential customers want to know.

We Create Content That

AI Can Understand

Our content team writes clear, structured answers that AI systems can easily interpret. That means leading with the answer, keeping explanations concise, using headings, bullets and lists and writing in plain English. We make sure the content is firstly useful for people, but also readable for machines.

We Build Credibility

Into Your Site

AI tools prefer content they trust. So we help you become that source. We support expert-led content and digital PR campaigns, ensure consistency across your business listings and profiles, and help you earn quality backlinks to boost perceived authority. This isn’t just good for GEO – it strengthens your overall reputation online and also helps with SEO.

We Structure Pages

for AI Visibility

We don’t just write the content, we build it in a way that helps AI engines pick it up. We apply structured formatting and schema markup, follow clear content hierarchies (e.g. Q&A, lists, definitions), and include supporting data and references where appropriate. This improves your chances of being included in summaries, overviews and AI-generated answers.

We Handle the

Technical Bits

Behind the scenes, where relevant we add the right signals that generative engines look for. Schema markup (FAQ, Article, HowTo), files to signal that your content is usable by LLMs, and clean metadata that reflects your content clearly. We take care of these details so your content stands the best chance of being picked up.

We Keep Your Content

Fresh and Relevant

GEO isn’t a one-off task. We keep your content up to date by regularly reviewing key pages, updating figures, and refreshing explanations as your industry evolves. We stay on top of what’s changing in the way AI presents information, and make sure your content keeps up too.

Want to know how your site is doing?

Want to know how well-optimised your website is at the moment? Find out…

…for free! Our free GEO audit will reveal how your site is shaping up – all neatly delivered to your email in a handy PDF.

Register for a FREE GEO Audit:

How we increased ChatGPT referrals by 121% for DHL

By optimising international destination content with the requirements of both traditional crawlers and Large Language Models (LLMs), we secured a +287% growth in AI Overview citation and a +121% increase in ChatGPT referrals.

This modern search approach ensured DHL became a primary reference point for AI-driven enquiries, resulting in a significant uplift in high-intent traffic and quarter-on-quarter revenue.

GEO (generative engine optimisation) team

How we grew revenue by 78% from AI search alone

By restructuring content into modular blocks and enhancing E-E-A-T signals, we transformed how AI models like ChatGPT cite and recommend premium coffee products.

This technical precision led to a 900% increase in sales for the brand’s signature blend and a 36.5% rise in AI-assisted conversions.

What people say about us

We have always been impressed by their attention to detail, proactive approach and high level of expertise. Always quick to respond to queries, the team have supported us through a number of website developments and been instrumental in delivering our SEO strategy and AI visibility. They are also really lovely people to work with, and we think that matters too!

Director of Marketing, Girls’ Day School Trust
It’s fair to say that our organic search traffic has doubled since we started working with them. Over the past year, our paid search traffic has seen a 35% increase. We set forecasts, and they tend to hit those numbers.

Head of Online, Rab
We’ve seen palpable efficiency improvements, with spend decreasing YoY and revenue holding steady. We’ve also seen huge SEO keyword and AI visibility, even after replatforming.

Digital Marketing Manager, Denby
They’ve optimized our site for both regular and mobile compatibility. We’ve seen around 50-60% year-on-year growth in our turnover. We’ve seen conversions, on mobile devices in particular, double during that period. Beyond that, the relationship has been fantastic. The communication has been superb. We’ve seen a dramatic increase in our business levels.

Head of Online, Weldrick’s Pharmacy
We’ve worked with The SEO Works across web development and SEO optimisation, and seen growth in both online sales and web traffic. Extremely professional, approachable and understanding of what our company needs. Great SEO Agency, definitely would recommend.

Dainese D-Store
The professionalism and knowledge of the team are where The SEO Works really stand out. When the team are presented with any project or problem from us, they are efficient at presenting back coherent solutions. They are a reliable and flexible team.

Marketing Executive, Evergreen Group
I wanted to say a massive personal thanks for all your incredibly good work on the new PokerPlayer site. On this project your willingness to go the extra mile, your client handling skills and your cheery, can-do attitudes have been superb, not forgetting that we’ve got a new site which is EXACTLY what I’d hoped for at the start of this process.

Poker Player
The SEO Works completely redesigned our website and are also tasked with making sure it stays on page one of Google in the various locations we require. We interviewed a dozen UK SEO companies of varying shapes and sizes before going with The SEO Works and they really do know their stuff and have been great to work with. They have always been approachable and accessible, having a genuine understanding of our needs.

Your Sexual Health
The SEO Works have proved a valuable partner in helping grow our site profile and visibility in organic search. They also smashed the organic growth targets that we set them at the start of this project. And the biggest success is the increase in organic traffic to our site which has gone beyond expectations – in the millions. Patient.info

Patient
The SEO Works are a great SEO Company. They have been professional in every aspect of their work and kept me up to date and well informed on all the decisions made regarding marketing online.

Landscaping Supplies Direct

Our industry-leading GEO process

Generative Engine Optimisation isn’t about guessing what AI tools want; it’s about making your content easier to understand, trust, and include. Here are some techniques we use…

Question-and-Answer Format

Framing content around questions makes it easier for AI tools to match answers to user intent. Using the full question as a heading, following it with a short, direct answer, and adding extra detail if needed (but lead with the key point).

This helps your content appear in conversational responses and structured summaries.

Short, Clear and Useful Answers

AI engines tend to prefer concise explanations. This means it’s best to stick to one idea per paragraph, avoid long introductions or filler, and use everyday language (no need for complex terms or marketing speak).

If your content is easy for people to understand, it’s easier for AI to reuse.

Factual Information and Sources

AI tools look for accuracy and authority. Backing up your content helps build trust. Use up-to-date stats or evidence where you can, link to original sources (where relevant), and include expert input if available.

This increases the chance your content will be seen as a reliable reference.

Structured Content Blocks

Organise your content in predictable ways. Use bullet points and numbered lists, clear subheadings and short sections, and summary boxes or highlighted takeaways.

This kind of structure makes it easier for AI tools to extract the right information.

Schema Markup and llms.txt

Give AI engines the technical signals they need. Use schema markup (like FAQ, Article, or HowTo), add a llms.txt file to indicate your content is open for AI use, and keep metadata clean and aligned with page content.

These small steps support visibility across AI tools and search results.

Refresh and Maintain Content

Generative engines don’t just want fresh content, they expect it.
Review pages every few months, update figures, product info, or time-sensitive details, and expand where necessary to stay relevant.

A well-maintained page is more likely to be used than one that looks outdated.

Mentions and Backlinks

The more your content is talked about, the more it’s likely to be seen as credible. Share it through newsletters, PR and social media, work with partners or contributors to widen reach, and get listed on trusted platforms relevant to your industry.

Mentions across the web help AI tools recognise your authority, even if the links don’t bring immediate traffic. A brand mention is also just as useful as a link.

We get results in every industry

As industry-leaders in GEO, we already have fantastic examples of growth in a wide variety of industries. Education, healthcare, technology, ecommerce… we can help to amplify your online presence, boost your AI organic visibility and succeed in the new era of search.