Blog

Latest data, news and tips from our search marketing team.

How to find a good Google Ads agency

In today’s world of fast-paced digital marketing, hiring a Google Ads agency can be a little tricky. So many digital marketing agencies offer PPC management these days that it can be difficult to find the ones that can deliver results worth investing in. Some web design agencies even offer PPC as an afterthought along with…

Date posted: 17/11/2020

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Winners of SEO Agency of the Year, and shortlisted for NINE awards

We’ve received some great news this month, winning two awards for SEO Agency of the Year! We won SEO Agency of the Year at the UK Digital Growth Awards, a national ceremony that celebrates companies who can demonstrate digital growth for clients, with tangible results. The judges said: “Demonstrates a strong track record in delivering…

Date posted: 20/10/2020

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Free Google Shopping Ads have now launched in the UK

Earlier in the year, Google shook up their shopping offering. They announced that, due to the pandemic, they would offer free listings to any merchants in the US: “With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’re searching not just for essentials but also things…

Date posted: 16/10/2020

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The Complete Guide to Search Intent for SEO

Search intent is often one of the most overlooked ranking factors but arguably one of the most important. Have you ever had a page that seemingly has super useful content and is optimised for keywords, yet you still aren’t ranking?  The most likely culprit is search intent.  Our complete guide will teach you what search…

Date posted: 31/07/2020

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How the Tiger King used Black Hat SEO Practices

With all that’s going on in the world at the moment, SEO isn’t something that would typically stand out as an interesting topic. Most people are glued to the news, trying out a new hobby or falling down Netflix’s many rabbit holes. In March, Netflix released its latest gripping documentary ‘The Tiger King: Murder, Mayhem…

Date posted: 17/07/2020

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Gap Analysis: Identifying Keyword and Content Gaps

The internet is full of holes. There will always be gaps in content based on questions and queries that can be exploited with some savvy planning to get your site ranking well, regardless of what you do. Using both keyword and content gap analysis can create a roadmap of content that plugs these gaps, making…

Date posted: 08/07/2020

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The Complete Guide to URLs for SEO

When creating an SEO (search engine optimisation) strategy, there are three categories that are always considered. If you have even a tiny bit of knowledge on digital marketing, you have probably already heard of the ‘big 3’ that should comprise your SEO plans; on-page SEO, off-page SEO, and technical SEO. URL optimisation and structure is…

Date posted: 27/05/2020

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Drum Search Awards Winners

We’re absolutely thrilled to find out that we’ve won at this year’s Drum Search Awards, judged this year remotely and announced at the start of May. We picked up the Drum Search Award for Best Sport and Leisure Campaign for our work with a leading online sports retailer. The Drum Search Awards have been setting…

Date posted: 13/05/2020

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The SEO Works shortlisted as Top 10 European SEO Agency

We’re delighted to announce that we have reached the 2020 finals of the European Search Awards in two categories! Making the final shortlist means The SEO Works has been ranked in the top ten SEO companies in Europe. European Recognition The European Search Awards are the SEO industry’s biggest awards ceremony and this year’s event…

Date posted: 21/04/2020

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