Blog

The SEO Works is delighted to have won recognition in the 2018 GlobalTrend Awards. The GlobalTrend Awards is an international competition for digital professionals involved in the concept, end execution of marketing and communications. “Each year, we celebrate the superb work of industry veterans and emerging talents from all over the world,” said Kenjo Ong,…

 “Small” Google Algorithm Update Announced On the back of the so-called “medic” Google Algorithm Update in August, Google has announced further changes to its algorithm. Danny Sullivan, one of the search advisors at Google, confirmed these changes when asked about them over Twitter. Danny tweeted through his account that the core Google Algorithm is “updated all…

Does Anchor Text Effect Site Rankings? In a recent Google Hangout session, John Mueller, Senior Webmaster Trends Analyst at Google, discussed if anchor text can directly affect a site’s rankings. Good internal linking practices have always been seen as a basic component of SEO and anchor text is a large part of this. What is Anchor…

PPC advertising has never been a standalone medium when it comes to generating leads and sales for an organisation. Pay-per-click campaigns use a “last click” conversion model, regardless of the medium – whether that be Facebook, Google, Bing, Linkedin or Twitter (to name a few). A last click model assigns 100% credit to the final…

Based in London, Leeds and Sheffield, The SEO Works team isn’t just your group of average online marketers. We pride ourselves on offering digital solutions that get you more customers and visibility online through targeted digital marketing strategies. Our marketing expertise complements our commitment to excellent customer service, which helps separate us from the crowd…

Google Release New Voice Search Schema Google have launched a new voice search or “speakable” structured data to adapt to the rise in voice search. This structured data is code which can be added to your content to mark up sections which may be most relevant to be read aloud by a digital assistant. This is…

We are delighted to have been awarded a Platinum award at the Hermes Creative Awards 2018, one of the most prestigious creative awards in the industry. Hermes Creative Awards highlights outstanding work from professionals within the media industry. Our award was for our work on White Room Bridal, where we reinvigorated their web presence to…

The popularity of smartphones has changed the way that websites are indexed on the Internet. Decades ago, when websites were first made, everyone was using static HTML pages. PHP sites and many others came later, leading to dynamic or responsive web pages that would change based upon the device that was viewing it. Now Google…

Webspam Report – Google Reduces Spam Links By Nearly Half   Google’s annual Webspam Report has recently been released, highlighting a series of statistics from their battle against “web spam” throughout 2017. What is Web Spam? Google defines “spam” as any action which violates the Webmaster Guidelines. The amount of spam sites currently in search…