Blog

Latest data, news and tips from our search marketing team.

Predicted PPC Trends For 2019

The world of pay per click advertising is constantly diversifying. As new features are integrated and changes come around, the way advertisers can use the platform to market their products and services changes as well. Keeping up with these changes can be tricky, and often the best way forward is to employ a dedicated agency…

Date posted: 14/03/2019

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The SEO Works is ten years old!

Yesterday we celebrated our tenth birthday! We marked the occasion by inviting the 380th Master Cutler, Nicholas Cragg, to our offices. CEO and founder of the company, Neil Palmer said of the milestone: “We’ve come a long way since I started out as a sole trader SEO back in 2009. Now, we’ve got over 40…

Date posted: 13/03/2019

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Why Your Business Should Have a Wikipedia Presence (and How it Helps SEO)

Wikipedia pages are a part of a company’s online presence that often flies under the radar amid the focus on Google My Business, local pack listings and social media, but it’s an area that is definitely worth exploring. While it’s not possible for all companies, there are a number of advantages to having a Wikipedia…

Date posted: 21/02/2019

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Voice search: Hey Siri, what is the future of marketing?

Voice search is widely touted as the new frontier of SEO- but as usual, the devil is in the details.   The line between a dynamic, fast moving industry and getting swept up in trends has never been finer. A stylish presentation or LinkedIn gimmick might be enough to convince many that AR, VR, AI…

Date posted: 04/02/2019

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Best PPC Campaign Winners – again!

We’re over the moon to have picked up “Best PPC Campaign” at the 2019 Northern Digital Awards. This is the second time we have won this award, cementing our position as a top PPC agency in the North. The Northern Digital Awards recognise the very best in digital marketing campaigns and talent in the region….

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The SEO Works Named The Best SEO Company in the UK

We’re excited to announce that The SEO Works has been named as the Best SEO Company in the UK by Clutch.  Similar to “Which” but for businesses, Clutch is a data-driven field guide for B2B buying and hiring decisions. It ranks companies based on a defined set of criteria, including market presence, service focus, and…

Date posted: 31/01/2019

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Why SEOs Need To Understand Google’s Mission

The failings of many an SEO can be explained like this – they don’t know what Google is really trying to achieve. And what’s worse is it that if they did know, they wouldn’t like it. If you don’t think about what Google is trying to do as an organisation, then you are at a…

Date posted: 24/01/2019

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The SEO Works Wins Vega Digital Award

The SEO Works have begun the new year in stellar fashion, picking up an international digital award for their website work. The Vega Digital Awards is an international competition for creative professionals who inspire with concept, writing or design, through digital media. There were over 1500 entries from 47 countries. The SEO Works has won…

Date posted: 15/01/2019

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Google My Business Promotes Message This Business

Google emphasises ‘Message this Business’ in a new local search test. While Google launched the ‘messaging’ function within Google my Business back in July 2017, it has recently become apparent that Google is seeking out and testing new ways to further promote this feature to searchers. It seems so far, that the way in which…

Date posted: 09/01/2019

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