Latest data, news and tips from our search marketing team.

PPC Keyword research guide: how to do it right

“What keywords should I add?” is perhaps the biggest question of all when creating a Google Ads Search campaign. Selecting the right keywords is the difference between a high performing account that drives leads or sales, or a low performing account that wastes money. Should you just guess? Should you follow Google’s recommendations? What do…

Date posted: 31/03/2020

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Keyword Match Types Demystified

Here’s the situation. You’ve created a Google Ads campaign. You’ve created your first ad group, and now Google wants you to add your keywords… How you add your keywords is a critically important decision! Get this right, and your ads will run only to the people searching for your products or services. Get it wrong,…

Date posted: 09/03/2020

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Attribution Models: A Neverending Story

Every website conversion or action on a site has a story behind it.  And like any story worth its salt, each of these conversions has a beginning, a middle and an end. In the case of attribution modelling though, most of them have a beginning, about 5 middles, and then an end.  A study from…

Date posted: 02/03/2020

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How To Structure Your Google Ads Account For Success

When setting up a new PPC account, deciding on your Google Ads account structure is a key decision. In many ways it can be relatively easy to get a campaign up and running, but if time hasn’t been spent planning and structuring the account, it can lead to big problems later down the line. Get…

Date posted: 06/02/2020

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The SEO Works supports Sheffield Cancer Charity in half marathon

The New Year has barely begun, but already The SEO Works has hand-picked (scraped together!) a team of fitness conscious, challenge seeking runners to participate in the 2020 Sheffield Half Marathon. In late 2019, upon a chance meeting we were given an amazing opportunity to partner up with one of Sheffield’s oldest and most prestigious…

Date posted: 08/01/2020

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The SEO Works rated a top International Digital Marketing Agency

The SEO Works’ experienced team has proven itself to be one of the best international digital marketing agencies in the world—we’ve just been named in the Clutch 1000 list of global top B2B companies! Based in Washington DC, Clutch is an evaluations-based platform that ranks B2B companies using verified client feedback. The Clutch 1000 is…

Date posted: 18/12/2019

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Why You Need Long Form Content (And How To Write It)

Google loves information. More and more businesses are realising the potential in publishing quality guides and articles on their websites: it captures interest, traffic and ultimately can develop both brand awareness and conversions. However, just publishing content isn’t enough. You need your content to be found and to be recognised as having value by search…

Date posted: 12/12/2019

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How can SEO help my startup or small business?

If you’re a small business just starting out, SEO might be the last thing on your mind. It’s enough work sorting out your e-commerce website and stock, not to mention setting up your social media. Some SMEs have never heard of SEO and how it fits into digital marketing. In short, SEO (Search Engine Optimisation)…

Date posted: 25/11/2019

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UK Digital Ad Spend reaches record £13.44bn

The latest figures revealed by IAB UK and PwC Digital show that UK advertisers spent £13.44 billion on digital advertising in 2018. This figure represents a 15 percent year-on-year increase, and a rise of around £1.8bn compared to 2017. This demonstrates continued confidence in the market about the power of digital advertising. An analyst commented:…

Date posted: 19/11/2019

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