Blog

Latest data, news and tips from our search marketing team.

Inspirational Women in Digital

Feeling inspired, and feeling represented, is really important. We spoke to some of our team about which women they look to in our industry for inspiration, and why. Here’s what they came up with… Areej AbuAli Areej is an SEO Consultant and the founder of Women in Tech SEO. Twitter – @areej_abuali “She is one…

Date posted: 09/03/2021

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National Apprenticeship Week 2021

In recognition of National Apprenticeship Week 2021 (8th – 14th February), we’ve been talking to our apprentices – past and present! We have an established apprenticeship program here at The SEO Works, and have seen countless ambitious individuals thrive on the course and go on to successful digital careers. The combination of training, on the…

Date posted: 12/02/2021

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2021 In Digital

If 2020 has taught us anything, it’s that you never know what’s around the corner. As the COVID-19 pandemic swept the globe, the world leapt to react and pivot – often more than once. We enter 2021 in another lockdown, but this time with the hope of a vaccine. Yes, no one saw it coming….

Date posted: 15/01/2021

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Best Low Budget PPC Campaign at The UK Search Awards

With the arrival of November came the UK’s biggest night in the Search Marketing Industry – The UK Search Awards. Being finalists for four awards, the pressure was certainly on and the competition was fierce. Although we were already pleased to be finalists at such a prestigious event, our team were overjoyed when we were…

Date posted: 01/12/2020

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How to find a good Google Ads agency

In today’s world of fast-paced digital marketing, hiring a Google Ads agency can be a little tricky. So many digital marketing agencies offer PPC management these days that it can be difficult to find the ones that can deliver results worth investing in. Some web design agencies even offer PPC as an afterthought along with…

Date posted: 17/11/2020

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Winners of SEO Agency of the Year, and shortlisted for NINE awards

We’ve received some great news this month, winning two awards for SEO Agency of the Year! We won SEO Agency of the Year at the UK Digital Growth Awards, a national ceremony that celebrates companies who can demonstrate digital growth for clients, with tangible results. The judges said: “Demonstrates a strong track record in delivering…

Date posted: 20/10/2020

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Free Google Shopping Ads have now launched in the UK

Earlier in the year, Google shook up their shopping offering. They announced that, due to the pandemic, they would offer free listings to any merchants in the US: “With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’re searching not just for essentials but also things…

Date posted: 16/10/2020

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The Complete Guide to Search Intent for SEO

Search intent is often one of the most overlooked ranking factors but arguably one of the most important. Have you ever had a page that seemingly has super useful content and is optimised for keywords, yet you still aren’t ranking?  The most likely culprit is search intent.  Our complete guide will teach you what search…

Date posted: 31/07/2020

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How the Tiger King used Black Hat SEO Practices

With all that’s going on in the world at the moment, SEO isn’t something that would typically stand out as an interesting topic. Most people are glued to the news, trying out a new hobby or falling down Netflix’s many rabbit holes. In March, Netflix released its latest gripping documentary ‘The Tiger King: Murder, Mayhem…

Date posted: 17/07/2020

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