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PPC

8th April 2025

Rev Up Your Campaigns – A Beginner’s Guide to PPC

When it comes to driving your business forward, PPC is one of the most efficient and widely used routes in the digital marketing world. Just like getting into the driver’s seat of a car, setting up your PPC campaign requires preparation and the right mindset. This guide outlines all the essential steps to help you…

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SEO

25th March 2025

What is Crawlability and Indexability in SEO? How to Get Your Pages Seen

You’ve done the hard part: you’ve poured your heart and soul into creating a stunning website that aligns with your core offerings and values. The UX is fully functional, the content is high-quality, and you’ve spent countless hours perfecting every little detail. But how do you ensure that this content gets seen by organic users?…

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Digital PR

11th March 2025

The Importance of Ideation in Digital PR

Digital PR is more popular than ever, which means those in the industry are trying to come up with unique and newsworthy ideas in a range of niches, making it harder to stand out. However, due to Digital PR being so saturated, it’s more important than ever to offer journalists relevant, topical, and original content….

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Our Agency

6th March 2025

Introducing our Head of SEO: Paul Friend

We sit down with our Head of SEO to discuss the history, highlights and challenges of his career so far. Paul Friend, our Head of SEO, joined The SEO Works back in 2017 as a Senior Account Manager. He worked his way up and in 2020 was promoted to Head of SEO. We sat down…

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SEO

25th February 2025

On-Page SEO Guide: How To Optimise A Web Page in 2025

SEO and digital marketing is undergoing a major shift at the moment. With the rise of AI, frequent algorithm updates, and new innovative technologies that are influencing user behaviour massively, it can feel more challenging than ever to stay on top of the best practices for online success. Thankfully, amidst the chaos, there’s one area…

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