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Meta ads is a paid social platform that allows users to place ads across stories, reels, feeds and other placements across Facebook and Instagram. Meta can be the perfect platform for any businesses looking to target ads towards specific audiences as it allows you to reach people based on location, age, gender, interests and much…

Despite SEO changing over time, link building has remained a key strategy for boosting website authority and ultimately search engine rankings. However, when most people think of link building they think of digital PR and expensive outreach campaigns. Whilst link acquisition methods such as these are effective, they are not the only techniques for success….

When it comes to improving efficiency and maximising the results from your PPC activity, many overlook the landing page their ads are taking users to. With the cost involved in bringing users to your website through Google Ads, it’s vitally important to ensure the page users land on is functional, well-designed and encourages users to…

If you’re starting your keyword research or looking for fresh ideas, long tail keywords will form an integral part of the content strategy for your website. Find out what long tail keywords are and how to use them effectively in our guide below. What Are Long Tail Keywords? Long tail keywords are longer phrases of…