Digital Marketing BLOG

Conversion tracking is an essential component to tracking any Google ads campaign. This is because without accurate tracking, it becomes difficult to understand which keywords, campaigns, and audiences are actually generating leads or sales. What is Enhanced Conversions? Enhanced Conversions is a Google Ads feature designed to improve the accuracy of conversion measurement. It is…

If you have ever run ads on Meta platforms, you will have seen just how much things have changed over the past five years. Campaign setup used to be far more manual. Advertisers had detailed control over targeting, placements, and exclusions. You could clearly define who you wanted to reach and just as importantly who…

Swimming pool booking site, Swimple, has partnered with us as they look to increase sign-ups from pool owners and expand their nationwide presence. Co-founded by two brothers in 2022, Swimple offers users an easy way to explore and book private swimming pools in their local area. The goal is to offer families, couples and individuals…

AI may seem like a relatively recent development in the world of PPC, but the trend towards automation is, in fact, nothing new. In this article, I’ll outline what we’re seeing, why this is a continuation of an 18-year automation trend, and what we expect to see next.  Finally, I’ll answer the big question: what…

Flexible working is often framed as a modern workplace benefit – a ‘perk’ on job adverts to entice candidates into applying. But increasingly, it’s becoming clear that flexibility is something far more fundamental: a necessity that contributes to a positive work environment. Traditional 9-5 structures were built around a narrow model of how life works,…

We sat down with the man in charge, Ben, to get to know more about him, his vision for the agency, what he’s proud of and more! Please introduce yourself… Hi, I’m Ben, I’ve been at The SEO Works for nearly 10 years. I joined as the Managing Director, and I’m now CEO! Before The SEO…

Sheffield Business Improvement District (BID) – the not-for-profit business group dedicated to promoting and enhancing Sheffield city centre – has appointed us to support a new strategic push to grow its consumer audience and strengthen engagement with city centre users. As a business-led organisation, Sheffield BID delivers additional services that complement, rather than duplicate, those…

Everyone has seen AI Overviews (AIOs) pop up when they’re searching on Google. In fact, AIOs are almost impossible to miss, appearing above even paid ads for many search queries. Studies have shown that AIOs appear on between 13% [1] and even up to 53.97% of SERPs in some industries [2]. Clearly, a huge chunk…