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When creating an SEO (search engine optimisation) strategy, there are three categories that are always considered. If you have even a tiny bit of knowledge on digital marketing, you have probably already heard of the ‘big 3’ that should comprise your SEO plans; on-page SEO, off-page SEO, and technical SEO. URL optimisation and structure is…

We’re absolutely thrilled to find out that we’ve won at this year’s Drum Search Awards, judged this year remotely and announced at the start of May. We picked up the Drum Search Award for Best Sport and Leisure Campaign for our work with a leading online sports retailer. The Drum Search Awards have been setting…

We’re delighted to announce that we have reached the 2020 finals of the European Search Awards in two categories! Making the final shortlist means The SEO Works has been ranked in the top ten SEO companies in Europe. The European Search Awards are the SEO industry’s biggest awards ceremony and this year’s event received more…

Feeling powerless against the constant barrage of news about the coronavirus pandemic is a common thing. Whilst are all doing our bit by staying at home, even this enforced situation can be a challenge to our state of mind. As an agency, we’ve all been working from home now for 3 weeks and we’ve managed…

“What keywords should I add?” is perhaps the biggest question of all when creating a Google Ads Search campaign. Selecting the right keywords is the difference between a high performing account that drives leads or sales, or a low performing account that wastes money. Should you just guess? Should you follow Google’s recommendations? What do…

Here’s the situation. You’ve created a Google Ads campaign. You’ve created your first ad group, and now Google wants you to add your keywords… How you add your keywords is a critically important decision! Get this right, and your ads will run only to the people searching for your products or services. Get it wrong,…

Every website conversion or action on a site has a story behind it.  And like any story worth its salt, each of these conversions has a beginning, a middle and an end. In the case of attribution modelling though, most of them have a beginning, about 5 middles, and then an end.  A study from…

Google loves Universities. Their domains are some of the most trusted on the Internet due to their authority and relevance, Uni’s typically being the tops of their respective fields. As educational institutions, there are plenty of links to their work and to relevant websites that also have good authority, which is why University links are…

When setting up a new PPC account, deciding on your Google Ads account structure is a key decision. In many ways it can be relatively easy to get a campaign up and running, but if time hasn’t been spent planning and structuring the account, it can lead to big problems later down the line. Get…