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SEO
11th July 2025
Zero-Click Searches (and How To Adapt SEO Strategies)
Zero-click searches have been around for a long time, but are becoming more prevalent than ever. With AI overviews impacting clicks and people using search in new ways, it’s important to adapt. Rethinking your SEO and marketing strategy can help your business stay visible and make the most of opportunities in the shifting search landscape….
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Our Agency
23rd June 2025
Introducing… Graham Jones, Head of Web
We sat down with Graham Jones, to ask him about his career, his team and the web industry. Here’s what he said… Please Introduce Yourself Hi, I’m Graham Jones, Head of Web here at The SEO Works. I have over 15 years of experience in the web industry, and have been here for just over…
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PPC
13th June 2025
Understanding Click-Through Rate: A Beginner’s Guide
Understanding metrics on Google Ads can be overwhelming, especially when you are learning technical skills. Starting with the basics and getting an in-depth understanding is vital when it comes to analysing data. Click-through rate (CTR) can help improve the efficiency of your Google Ads account. It is a crucial metric when analysing the effectiveness of…
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SEO
29th May 2025
The Benefits of a Multi-Channel Marketing Campaign
Most businesses think they are already running multi-channel marketing campaigns. However, in reality, what they are really doing is juggling disconnected tactics across platforms. Many businesses fail to understand the importance of integrating channels and making them work together. This is where multi-channel marketing comes in. Multi-channel marketing campaigns are an important aspect of a…
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