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In a world obsessed with instant results, it’s tempting to expect Digital PR (DPR) to work like magic – land a pitch, go viral, see results. But here’s the truth: Digital PR isn’t a quick fix, and that’s not a downside. It’s actually one of its biggest strengths. What most people don’t see is that…

SEO and digital marketing is undergoing a major shift at the moment. With the rise of AI, frequent algorithm updates, and new innovative technologies that are influencing user behaviour massively, it can feel more challenging than ever to stay on top of the best practices for online success. Thankfully, amidst the chaos, there’s one area…

Podiatrist Supplier, Canonbury Healthcare, has renewed their SEO partnership with us for a third time and added PPC to the mix as they aim to streamline their marketing. Canonbury is one of the UK’s leading suppliers of podiatry and footcare products. Being both family-run and proudly independent, they have supported podiatrists, foot health practitioners, and…

ChatGPT is growing to become a key part of how people understand things and look for answers online. Yet for all the attention it receives, one basic question is still a bit murky for marketers and business leaders: how many “searches” does ChatGPT actually handle compared to Google? The difficulty in finding this data is…

WordPress sites all look the same, they’re slow, and they’re restrictive. These are just some of the myths we hear about the CMS. However, here at The SEO Works, we only develop sites using WordPress. Why? Because they’re incredibly customisable and suitable for a variety of websites and businesses. But, despite this CMS being the…

We’ve all been there; three tabs open, comparing prices, shipping costs, and delivery dates. Is the cheapest option too good to be true? How are the reviews? Is this just a sophisticated scam? When shopping online, we face a question that’s never really existed on the high street (unless you bought designer jeans from Sunday…

AI is adding to the ways people find and interact with online content. Tools such as ChatGPT, Perplexity, and Gemini are now referring small amounts of traffic to websites, whilst traditional search engines still send the lion’s share. For marketers, this presents a new challenge. How do you measure the visibility and performance of your…

We caught up with one of the first members of our team, Alex, to talk about his career with us, what his role involves and more! Please Introduce Yourself… Hi, I’m Alex Hill – the Sales Director here at The SEO Works, and I joined the business way back in 2013, when we were only a team…