GEO (generative engine optimisation) team

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Paid Social

26th June 2025

6 Common Meta Ads Mistakes (And How to Avoid Them)

Running Meta ads can be a powerful way to grow your business, but only if they’re done right. Whether you’re new to the advertising world or if you’ve been in it for years, there’s a lot to look out for and think about when crafting the perfect campaign to reach your potential customers. When we…

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zero click searches

SEO

11th July 2025

Zero-Click Searches (and How To Adapt SEO Strategies)

Zero-click searches have been around for a long time, but are becoming more prevalent than ever. With AI overviews impacting clicks and people using search in new ways, it’s important to adapt. Rethinking your SEO and marketing strategy can help your business stay visible and make the most of opportunities in the shifting search landscape….

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Our Agency

23rd June 2025

Introducing… Graham Jones, Head of Web

We sat down with Graham Jones, to ask him about his career, his team and the web industry. Here’s what he said… Please Introduce Yourself Hi, I’m Graham Jones, Head of Web here at The SEO Works. I have over 15 years of experience in the web industry, and have been here for just over…

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PPC

13th June 2025

Understanding Click-Through Rate: A Beginner’s Guide

Understanding metrics on Google Ads can be overwhelming, especially when you are learning technical skills. Starting with the basics and getting an in-depth understanding is vital when it comes to analysing data. Click-through rate (CTR) can help improve the efficiency of your Google Ads account. It is a crucial metric when analysing the effectiveness of…

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SEO

29th May 2025

The Benefits of a Multi-Channel Marketing Campaign

Most businesses think they are already running multi-channel marketing campaigns. However, in reality, what they are really doing is juggling disconnected tactics across platforms. Many businesses fail to understand the importance of integrating channels and making them work together. This is where multi-channel marketing comes in. Multi-channel marketing campaigns are an important aspect of a…

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