Latest data, news and tips from our search marketing team.

The SEO Works Partner with Wessex Distillery to Create Branded Gin

This year, we decided to spread the Christmas cheer by partnering with a gin distillery to create our very own SEO Works branded gin bottles. Our partners, Wessex Distillery, helped us by designing and creating amazing branded Christmas gins complete with our logo, brand messaging and signature green for the bottle glass.   Creating branded merchandise…

Date posted: 21/01/2022

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2022 in Digital

At the beginning of 2021, despite a world of uncertainty, we cast our eyes forward to what the coming year would bring for the world of digital. One year on, and with uncertainty still very much present, we are going to do the same. We spoke to some of our senior leadership team about what…

Date posted: 07/01/2022

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Content Ideation: The Ultimate Guide

Every writer has been there: staring at a blank page, waiting for an idea to form. It can be a stressful and frustrating experience – especially if you’re writing to help grow your business.  SEO content is an incredibly powerful way to drive traffic and conversions to your website. But it can be difficult to…

Date posted: 07/12/2021

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Why a Linguistic Approach to SEO is Important

Effective SEO is a culmination of lots of contributing factors, and taking a linguistic approach to SEO is a fundamental one. Gone are the days of only interpreting individual keywords – Google is getting better at understanding language in the same way a human can. This is all part of the push to reward ‘quality…

Date posted: 24/11/2021

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Navigating the Move to Google Ads Automation

For years, savvy advertisers have controlled spend using sensible manual adjustments. Slowly, those manual adjustments are all going away! From bid management right down to ads creation, Google is slowly taking over the reins. In this blog, we take a look at how to safely navigate the move to Google Ads automation… Have you ever…

Date posted: 19/10/2021

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A Guide to Moving Your Digital Presence Without Losing Visibility

You may have noticed we recently moved into a brand new office in the heart of Sheffield. With the short move to our new home in Fountain Precinct, there have been a lot of things to organise and move, creating quite the “to-do” list. With moving physical items and making sure everything is ready for…

Date posted: 29/09/2021

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Your SEO career – In-house or Agency work?

As an SEO, there are a number of ways that you can work. You may have met a few accomplished freelancers, high-flying consultants and entrepreneurial types who have started their own agency.  At the beginning of your career, it can be hard to know which path to take, so in this post we’ll discuss the…

Date posted: 25/08/2021

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What Love Island Can Teach Us About SEO

SEO and Love Island actually have a lot more in common than you might think. They are both premised on building relationships; in Love Island with one another, and in SEO with the customer, the client and search engines. We take a look at the lessons we can learn from Love Island and apply them…

Date posted: 04/08/2021

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Proofreading & Editing Tips: Checklist for Content Writers

With apps like Grammarly pointing out everything from typos to wordiness, are the days of proofreading over? We still think proofreading content is essential – whether you’re an SEO, blogger, or social media manager. Open up, it’s the grammar police.  Jump to a section in our proofreading guide: Does proofreading still matter? Common mistakes in…

Date posted: 27/07/2021

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