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In the ever-evolving landscape of digital marketing and SEO, there is one common trap that businesses fall into online: neglecting the power of informational content. The primary goal of most websites is to either sell a product or service. Naturally, to improve revenue and drive conversions, it’s sensible to assume that prioritising landing pages that…

Local search is a powerful technique for small businesses. If you aren’t optimised for local search, you could miss out on potential customers looking for your type of business in your area. To help you optimise your business for local SEO, we have put together this beginner’s guide to local SEO which will cover what…

There is a lot of terminology to understand in SEO. You may have heard the term ‘YMYL’ – but what is it and why is it important for SEO? Read our blog post to understand more about YMYL, including examples of YMYL content topics and considerations for YMYL niches. What is the meaning of YMYL?…

At The SEO Works, we’re committed to fostering a diverse and inclusive workplace. To us, diversity offers different perspectives and ideas, helping us to unlock new opportunities. We also want all our staff members to feel included, no matter their race, gender, sexuality or background.  According to a 2020 report by the Data & Marketing…

Bidding on branded keywords can be a bit of a controversial topic in the world of PPC. Is it really beneficial for your business? Is it a waste of money?  Here we will explain what branded keywords actually are, some scenarios where bidding on branded terms can provide positive or negative results, and whether utilising…

Canonicals are commonly used across almost every website on the internet and serve a special purpose in SEO. They can be used for a whole host of different uses for service-based and e-commerce websites. But the primary use for canonical tags is to resolve duplication issues, whether that is in the content, the metadata or…

Just like keyword research, keyword mapping is an integral part of any SEO campaign and shouldn’t be overlooked. It allows you to plan where to place your keywords in order to ensure your terms are deemed relevant by search engines, and can help you create a clear and effective strategy.   But how do you actually…

If you want to improve your organic performance, E-E-A-T (experience, expertise, authoritativeness and trust) is something all marketers and business owners need to be aware of. As Google develops its algorithms to prioritise helpful, people-first content, E-E-A-T factors are essential to get right.  This is especially important for YMYL brands. This stands for ‘Your Money…

Another year, another edition of Google Marketing Live! At this year’s event, they announced a collection of ways to improve campaigns, deliver better experiences and understand what is actually driving performance. In this blog post, we take a look at all of these new features, what they are, and what they mean for you! AI-powered…