Digital Marketing BLOG

Visit London, London’s official visitor guide, has appointed us to lead their new GEO strategy.  Visit London serves as a central hub for inspiring and helping leisure visitors from across the world plan their trips to the capital. Users can browse their site to book London experiences, attractions, theatre shows, hotel rooms, tours and day…

Someone in the leadership meeting asks, “Are we doing GEO?” You know it has something to do with ChatGPT. You’re fairly sure your SEO covers some of it. But you’re not certain how much, so you need to say “I’ll get back to you”. Here’s the short answer. SEO (search engine optimisation) earns your pages…

A URL is more than just the address you type into your browser. It tells users and search engines where to find a particular page or resource on your website.  For website owners, getting your URL structure right can make pages easier to understand, navigate and share. It can also provide search engines with useful…

Ever had a client be disappointed by the results of a test? I definitely have, and this is always my response: there is no such thing as a bad or failed test. You tested a new CTA in your ad copy? CTR dropped? You now know your original CTA was more effective at getting people…

Sheffield-based camera and photography equipment and binocular specialists, Harrison Cameras, have returned to us to reignite their SEO campaign. Harrison Cameras, founded over 56 years ago, hold incredible technical knowledge and deep passion for the craft. They offer professional photographers and hobbyists across the UK, Europe and the US, access to a huge variety of…

Search behaviour is changing, and users are no longer relying solely on search engines like Google to find information, products, and services.  With social media becoming a larger part of how people discover, research, and engage with brands, the overlap between SEO and social media is only growing. While SEO and social media marketing are…

James chats to us about his role and why tech SEO is so important (as well as what he thinks the biggest challenge in 2026 is!) Please introduce yourself… Hi there – my name’s James, and I’m the Technical Account Director here at The SEO Works! I joined the agency way back in 2015 as an Account…

We regularly see content that looks helpful on the surface but is missing a lot of what actually counts. Google has published guidance on what it considers genuinely helpful, and it doesn’t check this once and move on. The evaluation is built into its core ranking systems, running continuously.  This guide walks through that definition,…