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When setting up a new PPC account, deciding on your Google Ads account structure is a key decision. In many ways it can be relatively easy to get a campaign up and running, but if time hasn’t been spent planning and structuring the account, it can lead to big problems later down the line. Get…

The New Year has barely begun, but already The SEO Works has hand-picked (scraped together!) a team of fitness conscious, challenge seeking runners to participate in the 2020 Sheffield Half Marathon. In late 2019, upon a chance meeting we were given an amazing opportunity to partner up with one of Sheffield’s oldest and most prestigious…

The SEO Works’ experienced team has proven itself to be one of the best international digital marketing agencies in the world—we’ve just been named in the Clutch 1000 list of global top B2B companies! Based in Washington DC, Clutch is an evaluations-based platform that ranks B2B companies using verified client feedback. The Clutch 1000 is…

Google loves information. More and more businesses are realising the potential in publishing quality guides and articles on their websites: it captures interest, traffic and ultimately can develop both brand awareness and conversions. However, just publishing content isn’t enough. You need your content to be found and to be recognised as having value by search…

If you’re a small business just starting out, SEO might be the last thing on your mind. It’s enough work sorting out your e-commerce website and stock, not to mention setting up your social media. Some SMEs have never heard of SEO and how it fits into digital marketing. In short, SEO (Search Engine Optimisation)…

The latest figures revealed by IAB UK and PwC Digital show that UK advertisers spent £13.44 billion on digital advertising in 2018. This figure represents a 15 percent year-on-year increase, and a rise of around £1.8bn compared to 2017. This demonstrates continued confidence in the market about the power of digital advertising. An analyst commented:…

Our work with a leading healthcare brand was recognised at the annual Digital Impact Awards. Held across a number of categories, we were up for “Best use of digital from the healthcare and pharmaceuticals sector”. This achievement at the tenth annual awards recognises excellence in communications strategies. The Digital Impact Awards benchmarks digital communications in…

It’s been a stellar month for The SEO Works, as the digital marketing outfit has reached the shortlist of 5 prestigious awards ceremonies. The competitions cover local, northern, and national levels, underlining the quality of work and ability to impress judges across the board. The SEO Works team have been shortlisted at: The UK Search…

The SEO Works have underlined their credentials as a top marketing company by being named as an Industry Leader by Clutch. Clutch is a B2B ratings platform based in Washington D.C. that evaluates companies using an independent methodology that includes verified client reviews. Their platform collects detailed rankings of the best B2B companies in the…