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It’s no secret the amount of work that goes into both SEO and PPC campaigns, and the significant level of expertise that is required. From SEO tasks like audits, keyword research, content optimisations and technical website fixes, to PPC activities such as bidding strategies, audience creations and landing page optimisations.  However, what’s less well-known is…

Last year, global digital advertising spending hit over £325 billion – accounting for nearly 60% of all marketing spend. The question is no longer ‘will digital dominate marketing?’, but ‘what will future growth for the digital world look like’? With new technologies, approaches and opportunities constantly emerging, there’s never been a more exciting time to…

At The SEO Works, we’re committed to fostering a diverse and inclusive workplace. To us, diversity offers different perspectives and ideas, helping us to unlock new opportunities. We also want all our staff members to feel included, no matter their race, gender, sexuality or background.  According to a 2020 report by the Data & Marketing…

LGBTQ+ people aren’t going anywhere. In fact, 3.1% of the UK population identified as LGBTQ+ in 2020, which is almost double the percentage in 2014.  Yet still, many marketers aren’t inclusive of LGBTQ+ people. Websites and marketing campaigns rarely include people with diverse characteristics. And, when they do, they’re full of stereotypes and clichés.  The…