Digital Marketing BLOG

Swimming pool booking site, Swimple, has partnered with us as they look to increase sign-ups from pool owners and expand their nationwide presence. Co-founded by two brothers in 2022, Swimple offers users an easy way to explore and book private swimming pools in their local area. The goal is to offer families, couples and individuals…

Are competitors outranking you for the terms that matter? Is organic traffic flatlining or starting to slide? Do SEO reports keep landing in your inbox promising ‘improvements soon’? If so, it likely leads to a more serious question: Is your SEO team actually delivering? That question is reasonable. It is also dangerous if it is…

AI may seem like a relatively recent development in the world of PPC, but the trend towards automation is, in fact, nothing new. In this article, I’ll outline what we’re seeing, why this is a continuation of an 18-year automation trend, and what we expect to see next.  Finally, I’ll answer the big question: what…

The SEO Works has 17+ years of experience in Recruitment SEO SEO for recruitment agencies means getting found by two very different people: the hiring manager looking for a specialist to brief, and the candidate worth placing. It covers how your job listings are built and indexed, the sector and location pages that win you…

Flexible working is often framed as a modern workplace benefit – a ‘perk’ on job adverts to entice candidates into applying. But increasingly, it’s becoming clear that flexibility is something far more fundamental: a necessity that contributes to a positive work environment. Traditional 9-5 structures were built around a narrow model of how life works,…

We sat down with the man in charge, Ben, to get to know more about him, his vision for the agency, what he’s proud of and more! Please introduce yourself… Hi, I’m Ben, I’ve been at The SEO Works for nearly 10 years. I joined as the Managing Director, and I’m now CEO! Before The SEO…

Sheffield Business Improvement District (BID) – the not-for-profit business group dedicated to promoting and enhancing Sheffield city centre – has appointed us to support a new strategic push to grow its consumer audience and strengthen engagement with city centre users. As a business-led organisation, Sheffield BID delivers additional services that complement, rather than duplicate, those…

Everyone has seen AI Overviews (AIOs) pop up when they’re searching on Google. In fact, AIOs are almost impossible to miss, appearing above even paid ads for many search queries. Studies have shown that AIOs appear on between 13% [1] and even up to 53.97% of SERPs in some industries [2]. Clearly, a huge chunk…