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You’re browsing a website and discover a link to some content you’d like to read – it’s just what you’ve been searching for. You click the link, and you’re met by ‘404 – page not found’.  Broken links on a website can make for a very frustrating search experience. They are bad for user experience…

AI is integrating more and more into our everyday lives, but it’s nothing new when it comes to Google. Google Ads has been using a branch of AI – ‘machine learning’ – for some time now, which means digital marketers are already utilising this technology in ad copy creation, audience targeting and day-to-day optimisation. Using…

Digital PR has changed dramatically in recent years. It first evolved from traditional PR— which originally dealt with offline media—combining it with digital tactics, like SEO. Earning links has always been a core priority in Digital PR strategies, but their value has changed over time. Previously, gaining a certain number of links, no matter the…

We recently had the privilege of leading a transformative SEO campaign for a chain of private skin surgery clinics – this is the story of how we did it. The company we partnered with was a well-known and respected brand. With a strong reputation and a loyal customer base, they had successfully established clinics across…