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Found yourself scanning through the Google results before clicking on the result you want? Ever stopped to consider what makes you click on a particular listing? We have. A lot. As a business owner, you need to make your website visible in the search results and ensure it’s enticing and interesting. Structured data is one…

Press releases are vital in Digital PR. Whether they accompany a long-form blog post or are stand-alone, press releases make key findings easily digestible for journalists and convey information quickly. While traditionally, companies send press releases to announce business news, in Digital PR, press releases are part of a strategy to improve a brand’s awareness…

In today’s marketing climate, getting the biggest return possible from your investment is as important as ever. However, when it comes to PPC, it can be easy to squander money without realising. Making the most of your budget is particularly hard today given Google’s increasing pressure for advertisers to spend more across Google Ads. Simply…

Google Sheets is something we use every day for performing a range of SEO Tasks, from keyword research to tracking progress on projects, and everything in between. It is essentially our bread and butter that we use to bring everything together. An important part of being efficient on sheets is understanding how you can use…