Digital Marketing BLOG

At their performance summit earlier this week Google announced new ways for businesses to promote their brands to the increasing number of consumers using mobile devices to perform local searches. The change has been welcomed by owners of brick and mortar businesses wishing to take advantage of the integration of digital devices into our offline lives….

“Every year there are trillions of searches on Google.com and over half of those searches happen on mobile. “ This is the statement made by Google during their recent performance summit, confirming that the global search volume for all queries is two trillion (2,000,000,000,000) or more. This is the first confirmation Google has made of its…

Google have released a new tool to help users test whether a website is mobile friendly. With mobile devices now accounting for over 50% of all search queries in Google globally, it’s now more important than ever to make sure your site is as accessible to mobile and tablet users as it is for desktop…

The SEO Works are proud to be offering their support to the oldest football club in the world, Sheffield FC. Through a new partnership, we are providing our ongoing knowledge and expertise to help improve the club’s web performance and boost their online visibility. The SEO campaign begins during what is an exciting period for…

Previous Google updates have rewarded websites which serve content to mobile devices in a form befitting the restrictions of such a device. These restrictions include small viewports, restricted processing power, and slow internet access. Although using responsive design addresses the first of these limitations, it still takes mobile devices considerably longer to download and render…

Since it’s data removal from Google Webmaster Tools back in 2009, and the lack of updates since late 2013, the removal of PageRank has not come as a surprise to us in the SEO industry. However it will have an impact on how we evaluate websites when building upon and refining the backlink profiles of our clients’ websites….

We’re delighted to be nominated as a finalist at the Drum Search Awards 2016, in not one but two categories! The Drum Search Awards are the biggest and best awards night in the industry, bringing together companies who are at the forefront of search. Winning an award here is a great opportunity to prove the…

Clients often ask us “what is a link profile and why is it important“? Link building is one of the most important factors when it comes to ranking a website. It is important to have a variety of links pointing towards your site, however there is always the risk that poor quality links could attract…