Digital Marketing BLOG

The SEO Works has won another award, this time for Excellence in Professional Services, at the Sheffield Business Awards. We were able to demonstrate excellent business management, strong financial performance, great client testimonials, and a positive impact on client results. As a growing agency we were delighted to receive another accolade after our success at…

EDIT: The SEO Works won the Sheffield Business Award for Excellence in Professional Services. Read about the award here! The SEO Works has been nominated for an award at the 2015 Sheffield Business Awards which take place at the beginning of September. We have been nominated in the Excellence in Professional Services category, sponsored by…

Earlier this month, the Google Search Quality Team put out a warning to webmasters who repeatedly violate the terms of their Guidelines, with more severe consequences threatened for sites which are obviously spam-focused. Writing on the Webmaster Central Blog, the post initially outlines the general process of submitting a reconsideration request when your site has…

Last week Google announced that they would be rolling out an update to their Panda algorithm, which could take up to a month to complete. The Panda algorithm is used by Google to identify poor quality or spammy content and deal out penalties accordingly. The punitive action could simply be a drop in rankings or…

Last week Apple announced that they have created a way for content that appears in Apps to be indexed and searched on all Apple devices, using Spotlight and Siri. ‘Apple Search’ for iOS9 will allow indexing of deep-app content by using a trio of indices to organise app screens and formulate them into search results…

The SEO Works are pleased to announce that we won the Best B2C SEO Campaign category at the inaugural Drum Search Awards for our work with Patient.co.uk. The Awards, sponsored by Google, Bing, Yahoo and the Recommended Agencies Register, were hosted by The Drum to promote awareness of the great things the forerunners in the…

At the beginning of the month, you may well have noticed a change in your website’s search rankings. Many webmasters and news outlets certainly did, reporting that certain types of site were being specifically targeted – instructional or ‘How-To’ outlets such as About.com and eHow purportedly lost traffic, although Wikia and Wonderhowto simultaneously gained traffic,…

Google has launched the Search Analytics Report within Webmaster Tools as a long-term replacement for the Search Queries report. Although the new tool, which is currently in Beta, inherently fulfils the same purpose, it provides a far greater amount of functionality in terms of the data it collects and how that data can be viewed…