Digital Marketing BLOG

The SEO Works are pleased to announce that we won the Best B2C SEO Campaign category at the inaugural Drum Search Awards for our work with Patient.co.uk. The Awards, sponsored by Google, Bing, Yahoo and the Recommended Agencies Register, were hosted by The Drum to promote awareness of the great things the forerunners in the…

At the beginning of the month, you may well have noticed a change in your website’s search rankings. Many webmasters and news outlets certainly did, reporting that certain types of site were being specifically targeted – instructional or ‘How-To’ outlets such as About.com and eHow purportedly lost traffic, although Wikia and Wonderhowto simultaneously gained traffic,…

Google has launched the Search Analytics Report within Webmaster Tools as a long-term replacement for the Search Queries report. Although the new tool, which is currently in Beta, inherently fulfils the same purpose, it provides a far greater amount of functionality in terms of the data it collects and how that data can be viewed…

Last month we speculated that Google were set to alter their algorithm to favour mobile-friendly sites; now we have the proof. The mobile SERP algorithm used by Google is set to weigh more heavily towards mobile friendliness as a ranking signal and this will be in force from April 21st. This is according to an…

Tweets will now be indexed in Google as the micro blogging site strikes a new deal with the search engine. It is hoped that this will enable tweets made by users to be seen by non-users of the site.  Rather than Google having to crawl the site for information manually, Twitter will now supply them…

Almost two decades ago, Bill Gates asserted that ‘content is King’, paving the way for the philosophy that subsequently took the internet by storm. The issue with company websites, however, is that there are only so many times you can update your services, or your ‘About Us’ section. Blogs have since been discovered as the solution to the…

During December Google confirmed that they have rolled out an update to their Pigeon algorithm that affects local searches. The Pigeon update was confirmed to have hit the UK in the middle of December, bang in the middle of the Christmas shopping season for local business who may rely on their online presence to succeed….

Whether you’re creating a website for the first time or redesigning your existing site, it’s important not to forget about Search Engine Optimisation. If you’re in the process of a redesign, then you don’t want all the good rankings you’ve built up over the years to be lost because your new site isn’t properly optimised….