Digital Marketing BLOG

Almost two decades ago, Bill Gates asserted that ‘content is King’, paving the way for the philosophy that subsequently took the internet by storm. The issue with company websites, however, is that there are only so many times you can update your services, or your ‘About Us’ section. Blogs have since been discovered as the solution to the…

During December Google confirmed that they have rolled out an update to their Pigeon algorithm that affects local searches. The Pigeon update was confirmed to have hit the UK in the middle of December, bang in the middle of the Christmas shopping season for local business who may rely on their online presence to succeed….

Whether you’re creating a website for the first time or redesigning your existing site, it’s important not to forget about Search Engine Optimisation. If you’re in the process of a redesign, then you don’t want all the good rankings you’ve built up over the years to be lost because your new site isn’t properly optimised….

SEOs around the world started noticing changes in data late last week and the rumours have been confirmed. Google has officially launched its latest algorithm change; Penguin 3.0. This update comes a year after the previous Penguin update, Penguin 2.1, with spammy link profiles the most likely target again. Penguin was first introduced back in…

On 28th August Google announced that they will no longer be showing authorship and rich snippets in their search results. The announcement was made by John Mueller, a Webmaster Trends Analyst at Google, via a Google+ post on the 28th. This isn’t a sudden change of heart though, Authorship has been gradually on the decrease…

More known for their reasonably priced pasties than their online presence, Greggs has been causing a stir this week as a Google mix up resulted in a rather insulting change of image. On Tuesday, when searching for their favourite supplier of baked goods, Googlers were surprised to find that Greggs’ usual slogan of ‘Always Fresh….

Matt Cutts announced a few days ago that he was taking a leave of absence for the whole of October and maybe longer. On his blog he says that it was something he and his Wife agreed he would do a long time ago to allow them to spend more time together away from work….

Google has announced that they are putting into place a mechanism that will allow people to request removal of links that are no longer relevant and could be damaging. The website went live on Google earlier today and will follow a strict process of requesting that links to potentially damaging or embarrassing material from the…