Digital Marketing BLOG

Zachrome is a World leader in electroplating and machining for the marine and mining industry. With over 50 years experience of hard chrome plating, they supply a number of specialised clients across Europe and North America. Many websites start out as an attractive contact page, a showcase of the company values, products, services and mission…

Consumers turn to search when it comes to fashion. We can look at search demand, and patterns in geographic data, to see the fashion trends and top searches that are used all year round and each fashion season. Asquith London is a leading UK retailer and wholesaler of high quality yoga clothes. After years down…

The Lakes by Yoo is a unique development deep in the heart of one the most beautiful locations in the UK. The Cotswolds is a tranquil and desirable haven for those looking to escape city life, or for those relocating for a better quality of living. The SEO Works are proud to help The Lakes…

Patient.co.uk is a leading healthcare website based in the UK. They offer information regarding thousands of conditions and medicines, providing excellent resources to both the public and healthcare professionals. The SEO Works provide expert optimisation for search phrases that people use on Google. For example, when concerned parents search on Google for symptoms such as Wheezing…

Towsure is a leading UK supplier of camping supplies and caravanning supplies. Having a strong, established brand and a URL that Google has been trawling for many years, they have a very good online presence. In fact their online turnover is fantastic. However Towsure recognise that for those people who don’t know their brand, there…

Google’s knowledge graph has revolutionised lateral searching. It pops up on the right on the search results with information about the topic you have searched for, as well as related subjects that you may be interested in. For example a search for Manchester United will bring up the team’s information in a knowledge graph, including manager,…

Many people believe that updating your website more than others will provide some sort of competitive advantage in the search results. Is that true? The short answer is no, at least not directly. For a while webmasters have been working on the assumption that the more pages are indexed, the higher your Google rank will…

Google’s head of webspam, Matt Cutts began the second day of Pubcon with a signature keynote speech addressing Google update myths, spammers and future updates to search. The speech provided many interesting insights into the workings of Google and future plans for the site, most significantly perhaps the introduction of Deep Learning and voice search. Cutts…