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Running Meta ads can be a powerful way to grow your business, but only if they’re done right. Whether you’re new to the advertising world or if you’ve been in it for years, there’s a lot to look out for and think about when crafting the perfect campaign to reach your potential customers. When we…

We sat down with Graham Jones, to ask him about his career, his team and the web industry. Here’s what he said… Please Introduce Yourself Hi, I’m Graham Jones, Head of Web here at The SEO Works. I have over 15 years of experience in the web industry, and have been here for just over…

Understanding metrics on Google Ads can be overwhelming, especially when you are learning technical skills. Starting with the basics and getting an in-depth understanding is vital when it comes to analysing data. Click-through rate (CTR) can help improve the efficiency of your Google Ads account. It is a crucial metric when analysing the effectiveness of…

Nam Song, a Sheffield-based coffee brand, has sought our help to take their coffee business to the next level with an expert Google Ads PPC campaign. Inspired by the founder’s gap year travels, Nam Song champions coffee exclusively from Asia. Customers can choose to purchase whole or pre-ground beans in the form of one-off purchases…

Most businesses think they are already running multi-channel marketing campaigns. However, in reality, what they are really doing is juggling disconnected tactics across platforms. Many businesses fail to understand the importance of integrating channels and making them work together. This is where multi-channel marketing comes in. Multi-channel marketing campaigns are an important aspect of a…

Office Reality, an office and contract furniture provider based in Somerset, has signed on for a second year and added their sister company, Cafe Reality, after a successful year of SEO with us! Office Reality provides office furniture and design services to businesses looking to kit out their space. Their product offering includes anything from…

Our second interview of 2025 is with Kathryn, head of PPC here at The SEO Works. Read on to learn about Kathryn’s greatest achievement, what sets her team apart and what she finds most rewarding about her role here. Plus, lots more… Please introduce yourself… Hi, I’m Kathryn, in July I will have been Head…

“Rebranding” can feel like a scary word in the world of SEO or marketing, all the work put into creating trust around your current brand for it to suddenly change overnight. The process of rebranding also requires a lot of work as there are many moving parts, and it is vital that everyone who has…