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Paid Social

26th June 2025

6 Common Meta Ads Mistakes (And How to Avoid Them)

Running Meta ads can be a powerful way to grow your business, but only if they’re done right. Whether you’re new to the advertising world or if you’ve been in it for years, there’s a lot to look out for and think about when crafting the perfect campaign to reach your potential customers. When we…

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11th November 2015

SEO Works Nominated for Sheffield Business Award

EDIT: The SEO Works won the Sheffield Business Award for Excellence in Professional Services. Read about the award here! The SEO Works has been nominated for an award at the 2015 Sheffield Business Awards which take place at the beginning of September. We have been nominated in the Excellence in Professional Services category, sponsored by…

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22nd September 2015

Google Warns Repeat Offenders

Earlier this month, the Google Search Quality Team put out a warning to webmasters who repeatedly violate the terms of their Guidelines, with more severe consequences threatened for sites which are obviously spam-focused. Writing on the Webmaster Central Blog, the post initially outlines the general process of submitting a reconsideration request when your site has…

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28th July 2015

Google Rolls out Panda 4.2

Last week Google announced that they would be rolling out an update to their Panda algorithm, which could take up to a month to complete. The Panda algorithm is used by Google to identify poor quality or spammy content and deal out penalties accordingly. The punitive action could simply be a drop in rankings or…

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28th July 2015

Apple Paves the way for App SEO

Last week Apple announced that they have created a way for content that appears in Apps to be indexed and searched on all Apple devices, using Spotlight and Siri. ‘Apple Search’ for iOS9 will allow indexing of deep-app content by using a trio of indices to organise app screens and formulate them into search results…

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