Digital Marketing BLOG

Sheffield-based camera and photography equipment and binocular specialists, Harrison Cameras, have returned to us to reignite their SEO campaign. Harrison Cameras, founded over 56 years ago, hold incredible technical knowledge and deep passion for the craft. They offer professional photographers and hobbyists across the UK, Europe and the US, access to a huge variety of…

Search behaviour is changing, and users are no longer relying solely on search engines like Google to find information, products, and services.  With social media becoming a larger part of how people discover, research, and engage with brands, the overlap between SEO and social media is only growing. While SEO and social media marketing are…

James chats to us about his role and why tech SEO is so important (as well as what he thinks the biggest challenge in 2026 is!) Please introduce yourself… Hi there – my name’s James, and I’m the Technical Account Director here at The SEO Works! I joined the agency way back in 2015 as an Account…

We regularly see content that looks helpful on the surface but is missing a lot of what actually counts. Google has published guidance on what it considers genuinely helpful, and it doesn’t check this once and move on. The evaluation is built into its core ranking systems, running continuously.  This guide walks through that definition,…

If you have ever run ads on Meta platforms, you will have seen just how much things have changed over the past five years. Campaign setup used to be far more manual. Advertisers had detailed control over targeting, placements, and exclusions. You could clearly define who you wanted to reach and just as importantly who…

Swimming pool booking site, Swimple, has partnered with us as they look to increase sign-ups from pool owners and expand their nationwide presence. Co-founded by two brothers in 2022, Swimple offers users an easy way to explore and book private swimming pools in their local area. The goal is to offer families, couples and individuals…

Are competitors outranking you for the terms that matter? Is organic traffic flatlining or starting to slide? Do SEO reports keep landing in your inbox promising ‘improvements soon’? If so, it likely leads to a more serious question: Is your SEO team actually delivering? That question is reasonable. It is also dangerous if it is…

AI may seem like a relatively recent development in the world of PPC, but the trend towards automation is, in fact, nothing new. In this article, I’ll outline what we’re seeing, why this is a continuation of an 18-year automation trend, and what we expect to see next.  Finally, I’ll answer the big question: what…