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For more than twenty years, paid search has been built around a simple concept. Users type in a query and advertisers bid to appear alongside the results. The keyword auction has shaped how budgets are planned, how campaigns are structured and how performance is measured. That model may soon be challenged. Generative AI is changing…

The beginning of a new year is a great time to not just reflect, but also look forward. In a world as fast-paced as digital marketing, if you wait for developments to emerge, you’ll likely be left behind – it’s crucial to be proactive, look ahead, and try and preempt emerging trends and evolutions. In…

We are excited to announce that we have appointed two new senior leaders in an exciting move intended to future-proof the business for a number of strong growth years. The changes see our long-standing Head of SEO, Paul Friend, take on the new Operations Director role, with Elliot Stanion moving into the Head of SEO…

Award-winning solicitor Talbots Law, have renewed and expanded its partnership with us! They have increased the scale of their SEO work with us (which is now in its second year), as well as adding our PPC service to the partnership – taking advantage of our integrated service offering. Talbots Law, established in 1828, covers all…

SEO and digital marketing is undergoing a major shift at the moment. With the rise of AI, frequent algorithm updates, and new innovative technologies that are influencing user behaviour massively, it can feel more challenging than ever to stay on top of the best practices for online success. Thankfully, amidst the chaos, there’s one area…

Podiatrist Supplier, Canonbury Healthcare, has renewed their SEO partnership with us for a third time and added PPC to the mix as they aim to streamline their marketing. Canonbury is one of the UK’s leading suppliers of podiatry and footcare products. Being both family-run and proudly independent, they have supported podiatrists, foot health practitioners, and…

The Digital PR (DPR) landscape is constantly reinventing itself, and 2025 was no different. The industry saw some big shifts, from shrinking newsrooms to the use of AI, causing PR professionals to adapt faster than ever. However, with changes and challenges come new opportunities and strengths, such as further integration and the ability to showcase…

ChatGPT is growing to become a key part of how people understand things and look for answers online. Yet for all the attention it receives, one basic question is still a bit murky for marketers and business leaders: how many “searches” does ChatGPT actually handle compared to Google? The difficulty in finding this data is…