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Wikipedia pages are a part of a company’s online presence that often flies under the radar amid the focus on Google My Business, local pack listings and social media, but it’s an area that is definitely worth exploring. While it’s not possible for all companies, there are a number of advantages to having a Wikipedia…

Voice search is widely touted as the new frontier of SEO- but as usual, the devil is in the details.   The line between a dynamic, fast moving industry and getting swept up in trends has never been finer. A stylish presentation or LinkedIn gimmick might be enough to convince many that AR, VR, AI…

We’re over the moon to have picked up “Best PPC Campaign” at the 2019 Northern Digital Awards. This is the second time we have won this award, cementing our position as a top PPC agency in Sheffield and the North. The Northern Digital Awards recognise the very best in digital marketing campaigns and talent in…

The failings of many an SEO can be explained like this – they don’t know what Google is really trying to achieve. And what’s worse is it that if they did know, they wouldn’t like it. If you don’t think about what Google is trying to do as an organisation, then you are at a…

The SEO Works have begun the new year in stellar fashion, picking up an international digital award for their website work. The Vega Digital Awards is an international competition for creative professionals who inspire with concept, writing or design, through digital media. There were over 1500 entries from 47 countries. The SEO Works has won…

Figures from the IAB shows that total digital advertising spend in the UK reached £11.55bn in 2017. This represents a 14.3% year on year growth compared to 2016. Almost all of the growth is coming from smartphones, as for the first time ever smartphones have overtook computers for amount of time spent on the internet….

New Rich Result Type – Question and Answer Google has launched new Q&A Rich Results to quickly present users with answers to question based queries. The question and answer results are in addition to other types of rich results on Google such as reviews, recipe cards and knowledge panels. The news was released on the Google…

As a company committed to giving our clients the best service possible, The SEO Works is excited to announce that we are featured in the Clutch 1000, an exclusive list of top rated companies from all over the world. This exclusive list of leading organizations helps businesses seeking to invest in marketing, IT, development, or…

There are a lot of different metrics that aim to signify the relative strength of a page or domain, particularly in relation to whether that page or domain is “good” or “bad” [for receiving a link from]. When discovering that these various metrics exist, you will likely ask one or both of the following questions:…