Latest data, news and tips from our search marketing team.

SEO for Leisure Equipment

Towsure is a leading UK supplier of camping supplies and caravanning supplies. Having a strong, established brand and a URL that Google has been trawling for many years, they have a very good online presence. In fact their online turnover is fantastic. However Towsure recognise that for those people who don’t know their brand, there…

Date posted: 02/12/2013

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SEO for International Recruitment Agency

Reed Global is one of the World’s leading recruitment agencies for both UK and International vacancies. As you could imagine, the industry has thousands of search phrases which the REED site can be optimised for. Then consider the 10+ countries we optimise the website for and it becomes a never ending task of refining results….

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SEO for Garden Supplies

Two Wests and Elliott are one of the UK’s largest suppliers of gardening supplies. Through mail order and online, the company promote a comprehensive range of products from potting supplies to greenhouses, watering systems and fruit cages. Having such a large selection of products means the management of search engine rankings is crucial. According to…

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Does the Google Knowledge Graph Spell the End for Novice SEOs?

Google’s knowledge graph has revolutionised lateral searching. It pops up on the right on the search results with information about the topic you have searched for, as well as related subjects that you may be interested in. For example a search for Manchester United will bring up the team’s information in a knowledge graph, including manager,…

Date posted: 13/11/2013

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Matt Cutts: Do big websites equal high rankings?

Many people believe that updating your website more than others will provide some sort of competitive advantage in the search results. Is that true? The short answer is no, at least not directly. For a while webmasters have been working on the assumption that the more pages are indexed, the higher your Google rank will…

Date posted: 05/11/2013

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Google’s Matt Cutts at Pubcon 2013

Google’s head of webspam, Matt Cutts began the second day of Pubcon with a signature keynote speech addressing Google update myths, spammers and future updates to search. The speech provided many interesting insights into the workings of Google and future plans for the site, most significantly perhaps the introduction of Deep Learning and voice search. Cutts…

Date posted: 28/10/2013

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Google Penguin 2.1 Launched

A tweet from Matt Cutts today announced the latest variant of the well established series of algorithm changes – the Google Penguin updates. The tweet offers little other information other than about 1% of searches will be affected – much less than the Google Penguin 2.0 update which saw closer to 2.5% of search queries changing. Google…

Date posted: 05/10/2013

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How Google SEO Works

Mastering how Google SEO works Everyone knows that Google is the biggest and best when it comes to online search engines. It’s the most popular search engine in the world, because it’s simple and effective. That’s why it’s important to consider Google very highly when putting together an SEO campaign. Google is known for its…

Date posted: 17/06/2013

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Mobile Websites and SEO

Features of the Best Mobile Websites for Optimisation Purposes There are certain elements to consider when converting your website into a mobile-friendly format. Different features can have different effects, but there are a few that should be considered staple requirements of good mobile web design: Interactivity The most obvious thing about a mobile website is…

Date posted: 02/06/2013

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