BLOG

Find out all you need to know about SEO, PPC and digital marketing with our SEO Blog. Our team of over 90 experts cover off all you need to know to help you grow online.

Penguin 4.0 is finally live

Google has confirmed that they’ve began rolling out the Penguin 4.0 algorithm. It is around two years ago that they released a Penguin update, called Penguin 3.0 in October 2014. Penguin primarily focuses on unnatural links (that being said, it isn’t just about bad links). Up to now, the filter was only run periodically, with…

Date posted: 23/09/2016

Read More
The SEO Works grows into larger office space

The SEO Works have recently moved to new larger offices, located at Metis on Scotland Street. We found it necessary to move and find a space that will allow us to grow further, to meet the demand for high quality digital marketing services. Our new open plan offices allow the marketing teams to work in…

Date posted: 21/09/2016

Read More
Google Continues to Shape the Web

The dramatic impact that a position on the first page of results can have to a business has given companies like Google (who hold an 86.75% share of the UK search market) an enormous amount of influence over the shape of the World Wide Web. When a query can be answered by more than one…

Date posted: 05/09/2016

Read More
The EU Could Pass New Legislation Forcing Google to Pay Publishers

We are well aware of Google’s ongoing legal troubles with European government. Possibly the most dramatic being the raid of Google’s Paris offices back in May, as part of a long running investigation into their tax affairs. In the latest exchange, the European commission, which is the executive body of the European Union, has proposed…

Date posted: 26/08/2016

Read More
The Risk of Incorrect Google Business Listings

Google has become an increasingly important channel of referrals for a wide array of businesses. Over recent years the development of local search and services such as maps has opened the door to small businesses and service providers to new opportunities for search coverage. The introduction of the Google my Business platform has allowed users…

Date posted: 19/08/2016

Read More
SEO Practices to Avoid

Manipulative SEO practices can cost your website to lose rankings, traffic and business. Google has the power to penalise websites which it identifies as breaking their guidelines or employing unethical SEO practices. Businesses large and small have been caught out after being sanctioned with Google penalties. Back in early 2014 the major travel website Expedia…

Date posted: 28/07/2016

Read More
Google Expanded Text Ads Go Live

More changes have arrived for Google as the search engine officially launches expanded text ads which allows for double headlines in ads. Responsive display ads have also rolled out after their announcement at the Google Performance Summit back in May this year. The new expanded text ads allow users to include two headlines with up…

Date posted: 27/07/2016

Read More
Does Social Media have an Effect on SEO?

The relationship between search engines and social media platforms is often debated and always changing. There is a lot of speculation about how much of an effect it can have on search performance. Social networking activity has changed since Google was first developed, when social networking was extremely limited compared to present day. Google have…

Date posted: 14/07/2016

Read More
See how much Google knows about you

New tools have been rolling out by Google lately and the next is to allow users to understand what its ad-tracking service has learned about them. The new account setting, called ‘My Activity’ lets users review everything Google has tracked about their behaviour using search, Google Chrome, YouTube and Android. However, users can opt out…

Date posted: 07/07/2016

Read More
screenshot