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The Benefits of Digital PR for Link Building and Beyond

Many digital marketers know how important high-quality links are for a website’s SEO — they tell Google that a site is authoritative, trustworthy and credible. Links are also an important factor Google uses to assess the quality of content. But how do we gain high-quality links? A range of link-building techniques have been developed over…

Date posted: 29/01/2024

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Website Migrations: When Should I Consider SEO?

Moving your website to a new domain or platform can be exciting as it opens up possibilities for growth and allows you to redefine your online presence.  However, when planning a website migration, it’s crucial to think about the impact it may have on your search engine optimisation (SEO) efforts. When considering a website migration,…

Date posted: 15/01/2024

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When to use (and not use) branded keywords in PPC

Bidding on branded keywords can be a bit of a controversial topic in the world of PPC. Is it really beneficial for your business? Is it a waste of money?  Here we will explain what branded keywords actually are, some scenarios where bidding on branded terms can provide positive or negative results, and whether utilising…

Date posted: 03/01/2024

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2024 in Digital

Last year, global digital advertising spending hit over £325 billion – accounting for nearly 60% of all marketing spend. The question is no longer ‘will digital dominate marketing?’, but ‘what will future growth for the digital world look like’? With new technologies, approaches and opportunities constantly emerging, there’s never been a more exciting time to…

Date posted: 02/01/2024

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Why Improving User Experience is Important for SEO: Best Practices to Boost Your Rankings

Arе you struggling to boost your website’s rankings? If so, maybe you should spend some time considering your website’s usеr еxpеriеncе (UX). In thе world of SEO, UX is becoming incrеasingly important, and thе quality of UX dеsign can influence your website’s rankings.   In this blog, wе’ll discuss thе rеlationship bеtwееn UX and SEO, thе…

Date posted: 18/12/2023

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SEO is Evolving: How Can You Keep Up?

SEO is constantly evolving; however in recent years we have seen some of the most significant changes to the search landscape in a long time.  Google frequently releases updates designed to improve the search experience for users. These updates take into account the changing demands of users, as well as new technologies available. The most…

Date posted: 04/12/2023

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Why Informational Content Is Key to Effective Digital Strategy

In the ever-evolving landscape of digital marketing and SEO, there is one common trap that businesses fall into online: neglecting the power of informational content. The primary goal of most websites is to either sell a product or service. Naturally, to improve revenue and drive conversions, it’s sensible to assume that prioritising landing pages that…

Date posted: 20/11/2023

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Local SEO: A Beginner’s Guide

Local search is a powerful technique for small businesses. If you aren’t optimised for local search, you could miss out on potential customers looking for your type of business in your area. To help you optimise your business for local SEO, we have put together this beginner’s guide to local SEO which will cover what…

Date posted: 06/11/2023

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YMYL Content: How to Optimise for ‘Your Money or Your Life’

There is a lot of terminology to understand in SEO. You may have heard the term ‘YMYL’ – but what is it and why is it important for SEO? Read our blog post to understand more about YMYL, including examples of YMYL content topics and considerations for YMYL niches. What is the meaning of YMYL?…

Date posted: 23/10/2023

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