Blog

Latest data, news and tips from our search marketing team.

PPC Keyword research guide: how to do it right

“What keywords should I add?” is perhaps the biggest question of all when creating a Google Ads Search campaign. Selecting the right keywords is the difference between a high performing account that drives leads or sales, or a low performing account that wastes money. Should you just guess? Should you follow Google’s recommendations? What do…

Date posted: 31/03/2020

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Sheffield’s Top Digital Agency

The SEO Works have been named as the top Digital Agency in Sheffield by Prolific North for two years running. Prolific North conduct an annual review of the 50 best agencies in the North, and in 2019 and 2020 we have been the only Digital Agency Sheffield-based to make the grade. The Leading Digital Agency…

Date posted: 29/03/2020

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Keyword Match Types Demystified

Here’s the situation. You’ve created a Google Ads campaign. You’ve created your first ad group, and now Google wants you to add your keywords… How you add your keywords is a critically important decision! Get this right, and your ads will run only to the people searching for your products or services. Get it wrong,…

Date posted: 09/03/2020

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Attribution Models: A Neverending Story

Every website conversion or action on a site has a story behind it.  And like any story worth its salt, each of these conversions has a beginning, a middle and an end. In the case of attribution modelling though, most of them have a beginning, about 5 middles, and then an end.  A study from…

Date posted: 02/03/2020

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SEO for Universities

Google loves Universities. Their domains are some of the most trusted on the Internet due to their authority and relevance, Uni’s typically being the tops of their respective fields. As educational institutions, there are plenty of links to their work and to relevant websites that also have good authority, which is why University links are…

Date posted: 11/02/2020

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How To Structure Your Google Ads Account For Success

When setting up a new PPC account, deciding on your Google Ads account structure is a key decision. In many ways it can be relatively easy to get a campaign up and running, but if time hasn’t been spent planning and structuring the account, it can lead to big problems later down the line. Get…

Date posted: 06/02/2020

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The SEO Works become triple winners of PPC Award

We’re over the moon to have won “Best PPC Campaign” three years running at the Northern Digital Awards! The final was held in Leeds at the Royal Armouries New Dock Hall on Thursday 30 January. Having already won the “Best PPC Campaign” award in 2018 for our work with a national pharmacy, and in 2019…

Date posted: 01/02/2020

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The SEO Works supports Sheffield Cancer Charity in half marathon

The New Year has barely begun, but already The SEO Works has hand-picked (scraped together!) a team of fitness conscious, challenge seeking runners to participate in the 2020 Sheffield Half Marathon. In late 2019, upon a chance meeting we were given an amazing opportunity to partner up with one of Sheffield’s oldest and most prestigious…

Date posted: 08/01/2020

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The SEO Works rated a top International Digital Marketing Agency

The SEO Works’ experienced team has proven itself to be one of the best international digital marketing agencies in the world—we’ve just been named in the Clutch 1000 list of global top B2B companies! Based in Washington DC, Clutch is an evaluations-based platform that ranks B2B companies using verified client feedback. The Clutch 1000 is…

Date posted: 18/12/2019

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