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Last year, global digital advertising spending hit over £325 billion – accounting for nearly 60% of all marketing spend. The question is no longer ‘will digital dominate marketing?’, but ‘what will future growth for the digital world look like’? With new technologies, approaches and opportunities constantly emerging, there’s never been a more exciting time to…

Arе you struggling to boost your website’s rankings? If so, maybe you should spend some time considering your website’s usеr еxpеriеncе (UX). In thе world of SEO, UX is becoming incrеasingly important, and thе quality of UX dеsign can influence your website’s rankings.   In this blog, wе’ll discuss thе rеlationship bеtwееn UX and SEO, thе…

SEO is constantly evolving; however in recent years we have seen some of the most significant changes to the search landscape in a long time.  Google frequently releases updates designed to improve the search experience for users. These updates take into account the changing demands of users, as well as new technologies available. The most…

In the ever-evolving landscape of digital marketing and SEO, there is one common trap that businesses fall into online: neglecting the power of informational content. The primary goal of most websites is to either sell a product or service. Naturally, to improve revenue and drive conversions, it’s sensible to assume that prioritising landing pages that…

Local search is a powerful technique for small businesses. If you aren’t optimised for local search, you could miss out on potential customers looking for your type of business in your area. To help you optimise your business for local SEO, we have put together this beginner’s guide to local SEO which will cover what…

There is a lot of terminology to understand in SEO. You may have heard the term ‘YMYL’ – but what is it and why is it important for SEO? Read our blog post to understand more about YMYL, including examples of YMYL content topics and considerations for YMYL niches. What is the meaning of YMYL?…

At The SEO Works, we’re committed to fostering a diverse and inclusive workplace. To us, diversity offers different perspectives and ideas, helping us to unlock new opportunities. We also want all our staff members to feel included, no matter their race, gender, sexuality or background.  According to a 2020 report by the Data & Marketing…

Canonicals are commonly used across almost every website on the internet and serve a special purpose in SEO. They can be used for a whole host of different uses for service-based and e-commerce websites. But the primary use for canonical tags is to resolve duplication issues, whether that is in the content, the metadata or…

Just like keyword research, keyword mapping is an integral part of any SEO campaign and shouldn’t be overlooked. It allows you to plan where to place your keywords in order to ensure your terms are deemed relevant by search engines, and can help you create a clear and effective strategy.   But how do you actually…