Blog

Latest data, news and tips from our search marketing team.

Using Videos for SEO

Videos can be a powerful tool to engage with your audience, present information and enhance your offering. But videos can also be used for SEO – search engine optimisation. They can help to drive traffic to your website and improve a user’s experience. Want to learn more about using videos to improve visibility? Read our…

Date posted: 16/02/2022

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How to Make Your Website Accessible

Whether you’re an eCommerce business owner, website designer, SEO or marketing manager, you need to know about website accessibility. It ensures that your website can be used by everyone.  22% of the UK population have a disability. While there are legal reasons to make your website accessible, there are also massive commercial benefits. Accessibility ensures…

Date posted: 31/01/2022

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The SEO Works Partner with Wessex Distillery to Create Branded Gin

This year, we decided to spread the Christmas cheer by partnering with a gin distillery to create our very own “The SEO Works” branded gin bottles. Our partners, Wessex Distillery, helped us by designing and creating amazing branded Christmas gins complete with our logo, brand messaging and signature green for the bottle glass.   Creating branded…

Date posted: 21/01/2022

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2022 in Digital

At the beginning of 2021, despite a world of uncertainty, we cast our eyes forward to what the coming year would bring for the world of digital. One year on, and with uncertainty still very much present, we are going to do the same. We spoke to some of our senior leadership team about what…

Date posted: 07/01/2022

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Content Ideation: The Ultimate Guide

Every writer has been there: staring at a blank page, waiting for an idea to form. It can be a stressful and frustrating experience – especially if you’re writing to help grow your business.  SEO content is an incredibly powerful way to drive traffic and conversions to your website. But it can be difficult to…

Date posted: 07/12/2021

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Why a Linguistic Approach to SEO is Important

Effective SEO is a culmination of lots of contributing factors, and taking a linguistic approach to SEO is a fundamental one. Gone are the days of only interpreting individual keywords – Google is getting better at understanding language in the same way a human can. This is all part of the push to reward ‘quality…

Date posted: 24/11/2021

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Navigating the Move to Google Ads Automation

For years, savvy advertisers have controlled spend using sensible manual adjustments. Slowly, those manual adjustments are all going away! From bid management right down to ads creation, Google is slowly taking over the reins. In this blog, we take a look at how to safely navigate the move to Google Ads automation… Have you ever…

Date posted: 19/10/2021

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A Guide to Moving Your Digital Presence Without Losing Visibility

You may have noticed we recently moved into a brand new office in the heart of Sheffield. With the short move to our new home in Fountain Precinct, there have been a lot of things to organise and move, creating quite the “to-do” list. With moving physical items and making sure everything is ready for…

Date posted: 29/09/2021

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Your SEO career – In-house or Agency work?

As an SEO, there are a number of ways that you can work. You may have met a few accomplished freelancers, high-flying consultants and entrepreneurial types who have started their own agency.  At the beginning of your career, it can be hard to know which path to take, so in this post we’ll discuss the…

Date posted: 25/08/2021

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