Blog

Latest data, news and tips from our search marketing team.

Google Algorithm Update January 2014

Google has got stuck into 2014 right away by seemingly pushing out a new algorithm update in early January. A few people have been sounding off about movement in rankings that have been stationary for some time, both minor position swaps and major leaps/falls, which has fuelled speculation about the update although Google are yet…

Date posted: 21/01/2014

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Manufacturing Industry SEO

Zachrome is a World leader in electroplating and machining for the marine and mining industry. With over 50 years experience of hard chrome plating, they supply a number of specialised clients across Europe and North America. Many websites start out as an attractive contact page, a showcase of the company values, products, services and mission…

Date posted: 02/12/2013

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SEO for Fashion / Clothes

Consumers turn to search when it comes to fashion. We can look at search demand, and patterns in geographic data, to see the fashion trends and top searches that are used all year round and each fashion season. Asquith London is a leading UK retailer and wholesaler of high quality yoga clothes. After years down…

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Recruitment SEO

Linear Recruitment are one of the UK’s leading construction recruitment agencies. With our help they have achieved fantastic online success, with over 800 new candidates and clients visiting their website every day. Linear Recruitment Ltd receive, on average, over 1200 CV’s posted via their website every month. “We have been in partnership with The SEO Works Ltd for…

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SEO for Property Developments

The Lakes by Yoo is a unique development deep in the heart of one the most beautiful locations in the UK. The Cotswolds is a tranquil and desirable haven for those looking to escape city life, or for those relocating for a better quality of living. The SEO Works are proud to help The Lakes…

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SEO for Medical Website

Patient.co.uk is a leading healthcare website based in the UK. They offer information regarding thousands of conditions and medicines, providing excellent resources to both the public and healthcare professionals. The SEO Works provide expert optimisation for search phrases that people use on Google. For example, when concerned parents search on Google for symptoms such as Wheezing…

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SEO for Leisure Equipment

Towsure is a leading UK supplier of camping supplies and caravanning supplies. Having a strong, established brand and a URL that Google has been trawling for many years, they have a very good online presence. In fact their online turnover is fantastic. However Towsure recognise that for those people who don’t know their brand, there…

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Does the Google Knowledge Graph Spell the End for Novice SEOs?

Google’s knowledge graph has revolutionised lateral searching. It pops up on the right on the search results with information about the topic you have searched for, as well as related subjects that you may be interested in. For example a search for Manchester United will bring up the team’s information in a knowledge graph, including manager,…

Date posted: 13/11/2013

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Matt Cutts: Do big websites equal high rankings?

Many people believe that updating your website more than others will provide some sort of competitive advantage in the search results. Is that true? The short answer is no, at least not directly. For a while webmasters have been working on the assumption that the more pages are indexed, the higher your Google rank will…

Date posted: 05/11/2013

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