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Google’s head of webspam, Matt Cutts began the second day of Pubcon with a signature keynote speech addressing Google update myths, spammers and future updates to search. The speech provided many interesting insights into the workings of Google and future plans for the site, most significantly perhaps the introduction of Deep Learning and voice search. Cutts…

A tweet from Matt Cutts today announced the latest variant of the well established series of algorithm changes – the Google Penguin updates. The tweet offers little other information other than about 1% of searches will be affected – much less than the Google Penguin 2.0 update which saw closer to 2.5% of search queries changing. Google…

Mastering how Google SEO works Everyone knows that Google is the biggest and best when it comes to online search engines. It’s the most popular search engine in the world, because it’s simple and effective. That’s why it’s important to consider Google very highly when putting together an SEO campaign. Google is known for its…

When it comes to creating an online organisation for authors, copy writers and readers alike Google+ Authorship is taking the lead. The newest addition to Google+ features allows online authors and content contributors to link all of their content back to their Google+ profile, mapping online content and encouraging readers to discover new and relevant articles…

What Is Search Engine Optimisation? Search engine optimisation (SEO) is a broad term that describes the practice of adapting a website to optimise visitor traffic through free online search engines like Google, Bing, Yahoo and Ask. These online search engines are like virtual guides for the Internet, directing visitors to online destinations that have the…

The SMX West conference has now finished, leaving marketers, website owners, and SEOs to pick apart the information that was delivered and come up with a workable and functional marketing plan. Google always have a strong presence and many of the questions tend to relate to the search engine giant. This year saw a lot…

The SEO Works is Sheffield’s premier search engine optimisation provider, offering competitive content optimisation to a wide range of businesses. We currently manage over 120 websites for businesses including estate agents, e-commerce clothing stores, fitness trainers and re-sellers of peripherals. We have helped our customers achieve over 800 top three Google rankings. Search engine optimisation…

There have been some pretty great GoogleBombs over the years. However we now think that this form of prank is now coming to an end as a result of recent algorithm changes – but more about that later. For those not in the know, a GoogleBomb is the art of manipulating the search results to…