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Google Marketing Live 2023

Another year, another edition of Google Marketing Live! At this year’s event, they announced a collection of ways to improve campaigns, deliver better experiences and understand what is actually driving performance. In this blog post, we take a look at all of these new features, what they are, and what they mean for you! AI-powered…

Date posted: 31/07/2023

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Our Guide to WordPress 6.2

What is WordPress 6.2? WordPress 6.2 was released at the end of March 2023, and we have taken a significant amount of time to test and understand everything that this breakthrough release has to offer for our clients.  The main aim of this release is to make the user’s experience in the admin area just…

Date posted: 17/07/2023

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Entities in SEO and The Future of Search

Whilst AI is dominating conversations about the future of search, one topic that gets less attention is entities in SEO – but its influence is just as profound.  For years, Google algorithms have been evolving towards an entity-focused approach. Keywords are still important, but Google has been slowly reducing its reliance on exact phrase matching. …

Date posted: 03/07/2023

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Topic Clusters: Why (& How) They Help With SEO

It’s no secret that SEO is a constantly evolving field. Google releases search engine algorithms and updates regularly, all with the overall aim of rewarding helpful, people-first content. Keeping up can be a challenge, however, with each new update and algorithm change comes new opportunities to improve your website’s rankings and search visibility. Like many…

Date posted: 19/06/2023

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The best SEO tools used by experts

Search engine optimisation has evolved through the years, initially focusing on controversial methods like keyword stuffing, sneaky redirects and hidden links. Google now has the ability to filter out black hat SEO and focus on quality content and relevant sites.  There is so much data we can access, meaning we can target users with useful…

Date posted: 05/06/2023

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Understanding SEO Costs and Pricing in the UK

SEO is an invaluable investment for businesses. Once visible at the top of Google search results for your business’s main services, the potential for an ROI on the money invested into SEO is astronomical. Despite this, for businesses that have never invested in SEO before, understanding SEO pricing and the right type of pricing for…

Date posted: 22/05/2023

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Understanding Cost per Click (CPC)

If you work in marketing, you will have definitely heard of ‘CPC’ or cost per click. It forms a central part of paid advertising, and analysing it is a crucial element of any PPC strategy. But lets start from the beginning… What does it actually mean? How do you calculate it? What are the different…

Date posted: 08/05/2023

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Over the Rainbow: How to (Actually) Make Your Marketing LGBTQ+ Friendly

LGBTQ+ people aren’t going anywhere. In fact, 3.1% of the UK population identified as LGBTQ+ in 2020, which is almost double the percentage in 2014.  Yet still, many marketers aren’t inclusive of LGBTQ+ people. Websites and marketing campaigns rarely include people with diverse characteristics. And, when they do, they’re full of stereotypes and clichés.  The…

Date posted: 20/04/2023

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Life As An Apprentice

My name is Shannon and I’m the Sales Coordinator at The SEO Works! I started my journey here as an apprentice and having been at The SEO Works for 4 years now, I wanted to share my experience coming up through the program. Going into an apprenticeship can be daunting, but I hope that sharing…

Date posted: 10/04/2023

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