Latest data, news and tips from our search marketing team.

Gap Analysis: Identifying Keyword and Content Gaps

The internet is full of holes. There will always be gaps in content based on questions and queries that can be exploited with some savvy planning to get your site ranking well, regardless of what you do. Using both keyword and content gap analysis can create a roadmap of content that plugs these gaps, making…

Date posted: 08/07/2020

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The Complete Guide to URLs for SEO

When creating an SEO (search engine optimisation) strategy, there are three categories that are always considered. If you have even a tiny bit of knowledge on digital marketing, you have probably already heard of the ‘big 3’ that should comprise your SEO plans; on-page SEO, off-page SEO, and technical SEO. URL optimisation and structure is…

Date posted: 27/05/2020

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Drum Search Awards Winners

We’re absolutely thrilled to find out that we’ve won at this year’s Drum Search Awards, judged this year remotely and announced at the start of May. We picked up the Drum Search Award for Best Sport and Leisure Campaign for our work with a leading online sports retailer. The Drum Search Awards have been setting…

Date posted: 13/05/2020

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The SEO Works shortlisted as Top 10 European SEO Agency

We’re delighted to announce that we have reached the 2020 finals of the European Search Awards in two categories! Making the final shortlist means The SEO Works has been ranked in the top ten SEO companies in Europe. European Recognition The European Search Awards are the SEO industry’s biggest awards ceremony and this year’s event…

Date posted: 21/04/2020

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Contributing to research in the fight against coronavirus

Feeling powerless against the constant barrage of news about the coronavirus pandemic is a common thing. Whilst are all doing our bit by staying at home, even this enforced situation can be a challenge to our state of mind. As an agency, we’ve all been working from home now for 3 weeks and we’ve managed…

Date posted: 08/04/2020

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PPC Keyword research guide: how to do it right

“What keywords should I add?” is perhaps the biggest question of all when creating a Google Ads Search campaign. Selecting the right keywords is the difference between a high performing account that drives leads or sales, or a low performing account that wastes money. Should you just guess? Should you follow Google’s recommendations? What do…

Date posted: 31/03/2020

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Keyword Match Types Demystified

Here’s the situation. You’ve created a Google Ads campaign. You’ve created your first ad group, and now Google wants you to add your keywords… How you add your keywords is a critically important decision! Get this right, and your ads will run only to the people searching for your products or services. Get it wrong,…

Date posted: 09/03/2020

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Attribution Models: A Neverending Story

Every website conversion or action on a site has a story behind it.  And like any story worth its salt, each of these conversions has a beginning, a middle and an end. In the case of attribution modelling though, most of them have a beginning, about 5 middles, and then an end.  A study from…

Date posted: 02/03/2020

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SEO for Universities

Google loves Universities. Their domains are some of the most trusted on the Internet due to their authority and relevance, Uni’s typically being the tops of their respective fields. As educational institutions, there are plenty of links to their work and to relevant websites that also have good authority, which is why University links are…

Date posted: 11/02/2020

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