Blog

Latest data, news and tips from our search marketing team.

Why You Need Long Form Content (And How To Write It)

Google loves information. More and more businesses are realising the potential in publishing quality guides and articles on their websites: it captures interest, traffic and ultimately can develop both brand awareness and conversions. However, just publishing content isn’t enough. You need your content to be found and to be recognised as having value by search…

Date posted: 12/12/2019

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How can SEO help my startup or small business?

If you’re a small business just starting out, SEO might be the last thing on your mind. It’s enough work sorting out your e-commerce website and stock, not to mention setting up your social media. Some SMEs have never heard of SEO and how it fits into digital marketing. In short, SEO (Search Engine Optimisation)…

Date posted: 25/11/2019

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UK Digital Ad Spend reaches record £13.44bn

The latest figures revealed by IAB UK and PwC Digital show that UK advertisers spent £13.44 billion on digital advertising in 2018. This figure represents a 15 percent year-on-year increase, and a rise of around £1.8bn compared to 2017. This demonstrates continued confidence in the market about the power of digital advertising. An analyst commented:…

Date posted: 19/11/2019

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The SEO Works picks up Digital Impact Award

Our work with a leading healthcare brand was recognised at the annual Digital Impact Awards. Held across a number of categories, we were up for “Best use of digital from the healthcare and pharmaceuticals sector”. This achievement at the tenth annual awards recognises excellence in communications strategies. The Digital Impact Awards benchmarks digital communications in…

Date posted: 24/10/2019

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The SEO Works Shortlisted at FIVE awards ceremonies

It’s been a stellar month for The SEO Works, as the digital marketing outfit has reached the shortlist of 5 prestigious awards ceremonies. The competitions cover local, northern, and national levels, underlining the quality of work and ability to impress judges across the board. The SEO Works team have been shortlisted at: The UK Search…

Date posted: 11/10/2019

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The SEO Works ranked as top marketing company across five industry sectors

The SEO Works have underlined their credentials as a top marketing company by being named as an Industry Leader by Clutch. Clutch is a B2B ratings platform based in Washington D.C. that evaluates companies using an independent methodology that includes verified client reviews. Their platform collects detailed rankings of the best B2B companies in the…

Date posted: 07/10/2019

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SEO Works Team Runs Tough Mudder for Mind

  One in four people suffer from mental health issues. This year we’re supporting a leading provider of much needed help.   On 27th July, The SEO Works team will be helping raise money for mental health charity MIND. Over the years we’ve raised money for some great charities- from Cancer Research UK in 2016…

Date posted: 11/06/2019

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The SEO Works shortlisted for two European Search Awards

The European Search Awards are an international programme that celebrate the best of SEO, PPC and Digital across the whole of Europe. They are some of the most prestigious in the industry, celebrating the very best that the European search industry has to offer and this year, we’ve have made the shortlist for two different…

Date posted: 10/05/2019

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The SEO Works takes home Drum Search Award

The SEO Works have started 2019 year with a bang, already being named the best SEO company in the UK by Clutch, picking up Best PPC Campaign at the Northern Digital Awards, and being listed as a top 50 digital agency in the North. They took this one step further last week by winning “Best…

Date posted: 11/04/2019

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