Blog

Latest data, news and tips from our search marketing team.

The SEO Works bags Best Integrated Campaign at the UK Search Awards

We’re delighted to have won “Best Integrated Campaign” at the UK Search Awards, held at The Ballroom South Bank in London. Our work was for an integrated marketing campaign across PPC, SEO, and other digital channels for a leading online retailer that generated an 1700% overall return on investment. The UK Search Awards, hosted by…

Date posted: 04/12/2017

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Did you know your device’s location influences Google search results?

Google now shows results based on where your device is geographically, irrespective of what domain identifier you use when navigating to Google. For example, if you’re in Germany and you hit up google.co.uk, you’ll see localised results for Germany. This is a big sea change for Google, as currently one-fifth of all search queries are…

Date posted: 14/11/2017

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The SEO Works shortlisted for two national search awards

We’re delighted that we have been shortlisted for not one, but two national search awards at the UK Search Awards 2017. We’ve been recognised in the “Best Integrated Campaign” and “Best PPC Campaign” categories. The UK Search Awards, hosted by Jimmy Carr, is the UK’s biggest and brightest celebration of search talent in the UK….

Date posted: 10/11/2017

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SEO vs PPC: What is the best?

SEO vs PPC – it’s a big debate amongst marketers. Unfortunately, though, there is a misconception that SEO and PPC teams are somehow working against one another, each trying to persuade marketing heads to allocate more of the budget towards their area of expertise. There was a time when The SEO Works only did SEO. Hence…

Date posted: 24/10/2017

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Charity PPC: How to apply for a Google Charity Grant

Are you a charity who wants to raise awareness? Or perhaps run a campaign to drive donations? It’s still a little known-fact amongst many not for profits and charities that grants are available to them, direct from Google. You could use this money to create an effective online campaign that meets your goals. Read on…

Date posted: 17/10/2017

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Google’s Flexible Sampling Replaces ‘First Click Free’

Google have announced that they will introduce flexible sampling to subscription based publications, in order to help increase their potential subscription rate. This new program comes in two forms, lead in or metering. The lead in format shows a part of the article without exposing all the content while metering provides visitors with a series…

Date posted: 06/10/2017

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Google introduces trending searches and instant answers for iOS app

Google have now introduced trending searches and instant answers for its iOS app. The screenshot below shows how trending searches (left) and instant answers (right) will display for iOS users: This means that on its iPhone and iPad app Google will now recommend searches for users based on popular recent searches in the user’s area…

Date posted: 19/09/2017

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Google now lets you book from results pages

The search engine giant has clearly been busy this month: it has introduced a feature allowing searchers to book in at businesses from the results page, without having to click through to the site in question. What does the booking button look like on the local search results? This is what it looks like: However,…

Date posted: 18/09/2017

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The SEO Works recognized as a leading PPC Management Agency

There are a lot of factors involved in a successful PPC campaign. Competition, the nature of the client’s business, bespoke audience strategy, channel selection, the level of optimization focus, and the degree of support required are just some of the significant variables. And unfortunately, it’s fairly easy for a poor provider to implement a weak…

Date posted: 11/09/2017

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