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What are website layout patterns? There is more to how a web page is designed than just looking nice – the specific layout is something that is carefully considered, weighing up multiple factors and aims. An ideal web page layout will help to guide website users along a desired user journey and through the web…

It’s no secret that keywords are incredibly important for SEO, but what about sentences? Do they really matter? To cut a long story short – yes, sentence structure is absolutely essential for SEO, and for more reasons than you might think. It’s easy to pay a lot of attention to keywords, but if they aren’t…

Meta tags are types of code that live in the HTML code of a web page and tell search engines, such as Google, vital information about a page. They also tell search engines how content should be displayed to users, both before and during a visit to a website. This guide will help you understand…

Whatever sector you are in, if you are offering products or services online in 2022 then you should have a remarketing strategy running alongside your current search or shopping campaigns.  Remarketing campaigns often make the difference between success and failure, especially when a user is in the consideration phase and may be stuck choosing between…

The famous Love Island villa returned to our screens on June 6th. Love it or hate it, this TV show truly has a hold on people! Not only does the show help some people find love, but it also takes ‘normal’ people and turns them into influencers almost overnight, with many ex-contestants earning upwards of…

Search engines have transformed significantly over the past decade. In the early days, Google would simply scan web content for keywords in order to match users with results. Now, Google has a much more accurate understanding of the true meanings behind search queries and content – interpreting user intent, search behaviour and context more accurately…

Internal linking is often an underused tactic in SEO. Not only do they act as a signal to search engines, but they help users to navigate the site, providing links to related information and similar products. This can also help to aid conversion. This guide aims to define internal linking, explain why it’s so important…

A common myth in the SEO industry is that you must be publishing ‘x’ amount of content on your website regularly to rank well over time. It’s true that by providing your target audience with valuable, relevant, and optimised content that answers questions and shares insight, you are likely to see increased visibility. However, the…

When devising a content strategy for your business, it’s tempting to focus on just creating new content. But by ignoring the content that already exists on your site, you’re missing out on a big opportunity to gain more traffic.  The hard truth is that no piece of content will perform well forever. Google updates their…