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Find out all you need to know about SEO, PPC and digital marketing with our SEO Blog. Our team of over 90 experts cover off all you need to know to help you grow online.

Entities in SEO and The Future of Search

Whilst AI is dominating conversations about the future of search, one topic that gets less attention is entities in SEO – but its influence is just as profound.  For years, Google algorithms have been evolving towards an entity-focused approach. Keywords are still important, but Google has been slowly reducing its reliance on exact phrase matching. …

Date posted: 03/07/2023

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Topic Clusters: Why (& How) They Help With SEO

It’s no secret that SEO is a constantly evolving field. Google releases search engine algorithms and updates regularly, all with the overall aim of rewarding helpful, people-first content. Keeping up can be a challenge, however, with each new update and algorithm change comes new opportunities to improve your website’s rankings and search visibility. Like many…

Date posted: 19/06/2023

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The best SEO tools used by experts

Search engine optimisation has evolved through the years, initially focusing on controversial methods like keyword stuffing, sneaky redirects and hidden links. Google now has the ability to filter out black hat SEO and focus on quality content and relevant sites.  There is so much data we can access, meaning we can target users with useful…

Date posted: 05/06/2023

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Understanding SEO Costs and Pricing in the UK

SEO is an invaluable investment for businesses. Once visible at the top of Google search results for your business’s main services, the potential for an ROI on the money invested into SEO is astronomical. Despite this, for businesses that have never invested in SEO before, understanding SEO pricing and the right type of pricing for…

Date posted: 22/05/2023

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Understanding Cost per Click (CPC)

If you work in marketing, you will have definitely heard of ‘CPC’ or cost per click. It forms a central part of paid advertising, and analysing it is a crucial element of any PPC strategy. But lets start from the beginning… What does it actually mean? How do you calculate it? What are the different…

Date posted: 08/05/2023

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Over the Rainbow: How to (Actually) Make Your Marketing LGBTQ+ Friendly

LGBTQ+ people aren’t going anywhere. In fact, 3.1% of the UK population identified as LGBTQ+ in 2020, which is almost double the percentage in 2014.  Yet still, many marketers aren’t inclusive of LGBTQ+ people. Websites and marketing campaigns rarely include people with diverse characteristics. And, when they do, they’re full of stereotypes and clichés.  The…

Date posted: 20/04/2023

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Life As An Apprentice

My name is Shannon and I’m the Sales Coordinator at The SEO Works! I started my journey here as an apprentice and having been at The SEO Works for 4 years now, I wanted to share my experience coming up through the program. Going into an apprenticeship can be daunting, but I hope that sharing…

Date posted: 10/04/2023

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Google My Business SEO: How to Optimise Your Listing

Creating a Google My Business profile is a great way to attract new customers to your business through Google search and maps, especially if you are a local business. In this guide, we will cover what a Google My Business profile is, why you need one, what features you can optimise, and how to connect…

Date posted: 27/03/2023

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