Blog

We’re delighted to have won “Best Integrated Campaign” at the UK Search Awards, held at The Ballroom South Bank in London. Our work was for an integrated marketing campaign across PPC, SEO, and other digital channels for a leading online retailer that generated an 1700% overall return on investment. The UK Search Awards, hosted by…

Google now shows results based on where your device is geographically, irrespective of what domain identifier you use when navigating to Google. For example, if you’re in Germany and you hit up google.co.uk, you’ll see localised results for Germany. This is a big sea change for Google, as currently one-fifth of all search queries are…

We’re delighted that we have been shortlisted for not one, but two national search awards at the UK Search Awards 2017. We’ve been recognised in the “Best Integrated Campaign” and “Best PPC Campaign” categories. The UK Search Awards, hosted by Jimmy Carr, is the UK’s biggest and brightest celebration of search talent in the UK….

SEO vs PPC – it’s a big debate amongst marketers. Unfortunately, though, there is a misconception that SEO and PPC teams are somehow working against one another, each trying to persuade marketing heads to allocate more of the budget towards their area of expertise. There was a time when The SEO Works only did SEO. Hence…

Are you a charity who wants to raise awareness? Or perhaps run a campaign to drive donations? It’s still a little known-fact amongst many not for profits and charities that grants are available to them, direct from Google. You could use this money to create an effective online campaign that meets your goals. Read on…

Google have announced that they will introduce flexible sampling to subscription based publications, in order to help increase their potential subscription rate. This new program comes in two forms, lead in or metering. The lead in format shows a part of the article without exposing all the content while metering provides visitors with a series…

Google have now introduced trending searches and instant answers for its iOS app. The screenshot below shows how trending searches (left) and instant answers (right) will display for iOS users: This means that on its iPhone and iPad app Google will now recommend searches for users based on popular recent searches in the user’s area…

The search engine giant has clearly been busy this month: it has introduced a feature allowing searchers to book in at businesses from the results page, without having to click through to the site in question. What does the booking button look like on the local search results? This is what it looks like: However,…

There are a lot of factors involved in a successful PPC campaign. Competition, the nature of the client’s business, bespoke audience strategy, channel selection, the level of optimization focus, and the degree of support required are just some of the significant variables. And unfortunately, it’s fairly easy for a poor provider to implement a weak…