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How To Improve Ecommerce SEO: 10 Ecommerce SEO Tips For Beginners

Ecommerce and online retail is big business, but it can be incredibly competitive. In order to help your website stand out from the crowd and grow you may have considered using a range of different digital marketing methods such as paid advertising and digital PR. But what about Ecommerce SEO? Ecommerce SEO is a great…

Date posted: 10/02/2023

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Redefining Ethical SEO: Beyond ‘White Hat’ Tactics

When marketers consider ethical SEO, they usually think about how they’re adhering to (or going against) Google guidelines. Typically, the focus is on what Google deems to be right and wrong, and how you’ll be penalised if you take part in forbidden activities. Google is seen as the ultimate authority – the only compass for…

Date posted: 01/02/2023

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The Beginners Guide to Google Tag Manager

Google Tag Manager is an essential tool for website owners, website managers and SEO professionals. It provides a simplified route to implement code onto a site without the need for a developer, or specialist coding knowledge. Whilst Google Tag Manager is not a replacement for developers, it can be used for simple implementations such as…

Date posted: 11/01/2023

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2023 in Digital

As the world’s population crossed the eight billion mark, the digital world grew even more rapidly. As of the end of 2022, more than five billion people are on the internet, and over four and a half billion use some form of social media.  The global pandemic temporarily put more distance between us, and the…

Date posted: 12/12/2022

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What is a featured snippet?

A snippet box can make a searcher’s life easier by showing them a concise answer to their query. The idea is that users can skim the snippet to get a basic understanding of a topic or a solution to their question without having to scroll all the way through a search results page. Featured snippets…

Date posted: 09/12/2022

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A Complete Guide to Webpage Patterns

What are website layout patterns? There is more to how a web page is designed than just looking nice – the specific layout is something that is carefully considered, weighing up multiple factors and aims. An ideal web page layout will help to guide website users along a desired user journey and through the web…

Date posted: 23/11/2022

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Is Sentence Structure Still Important for SEO?

It’s no secret that keywords are incredibly important for SEO, but what about sentences? Do they really matter? To cut a long story short – yes, sentence structure is absolutely essential for SEO, and for more reasons than you might think. It’s easy to pay a lot of attention to keywords, but if they aren’t…

Date posted: 01/09/2022

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Meta Tags for SEO: A Best-Practice Guide To Ranking High

Meta tags are types of code that live in the HTML code of a web page and tell search engines, such as Google, vital information about a page. They also tell search engines how content should be displayed to users, both before and during a visit to a website. This guide will help you understand…

Date posted: 25/07/2022

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5 common remarketing pitfalls and how to avoid them

Whatever sector you are in, if you are offering products or services online then you should have a remarketing strategy running alongside your current search or shopping campaigns.  Remarketing campaigns often make the difference between success and failure, especially when a user is in the consideration phase and may be stuck choosing between your business…

Date posted: 20/07/2022

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