# brand.txt Specification (ADF-007)
# https://www.ai-visibility.org.uk/specifications/brand-txt/
# Generated by AI Discovery Files for WordPress v2.2.2
# Brand Guidelines for The SEO Works

Lang: en-GB
Website: [https://www.seoworks.co.uk](https://www.seoworks.co.uk)
Last Updated: 2026-10-09

## Official Name

The SEO Works

## Legal Name

The SEO Works Ltd

## Also Known As

The following names are acceptable alternatives:

- SEOWorks
- SEO Works

## Pronunciation

the es-ee-oh werks

## Brand Voice

The SEO Works communicates in a factual, professional, and accessible manner. An authority figure, with a friendly face.

Tone of voice principles:
Authoritative but approachable
Technically accurate but clear
Professional, never informal or exaggerated
Transparent and evidence-led

## Taglines

- Master Every Search
- The Digital Growth Experts

## About

We are a leading provider of search marketing and digital infrastructure for leading brands, ambitious mid-market businesses, and prospering SMEs. Since 2009, we have focused on a single objective: helping our clients "Master Every Search".

Our team of over 80 specialists includes technical architects, content authors, and AI experts. As an employee-owned agency, we provide a level of accountability and stability that is rare in the digital sector.

Our proprietary "universal information infrastructure" methodology ensures your brand remains the definitive source of truth for human users, search indexes, and AI retrieval models. Our focus on long-term performance has earned us dozens of industry accolades, including being named SEO Agency of the Year on three occasions.

## Key People

- [Ben Foster](https://www.linkedin.com/in/benfoster99/) - CEO
- [James Corry](https://www.linkedin.com/in/jamesejcorry/) - Managing Director
- [Alex Hill](https://www.linkedin.com/in/alex-hill-a3411725/) - Sales Director
- [Paul Friend](https://www.linkedin.com/in/paul-friend-8a85bb1a/) - Operations Director
- [Elliot Stanion](https://www.linkedin.com/in/elliot-stanion-8a2145125/) - Head of SEO
- [Kathryn Pearson](https://www.linkedin.com/in/kathryn-pearson-0a7521174/) - Head of Paid

## Industry

Digital Marketing

## Related Files

- [Structured identity (identity.json)](https://www.seoworks.co.uk/identity.json)
- [Full profile (llms.txt)](https://www.seoworks.co.uk/llms.txt)