What Is Search Engine Optimisation?
Search engine optimisation (SEO) is a broad term that describes the practice of adapting a website to optimise visitor traffic through free online search engines like Google, Bing, Yahoo and Ask. These online search engines are like virtual guides for the Internet, directing visitors to online destinations that have the content they are looking for. SEO helps ensure that these search engines connect Internet users and websites accurately.
While the primary goal of SEO is to have more visitors directed to a website thru search engine queries, good SEO practices also focus on making a website more accessible, appealing and user-friendly. Great SEO companies make sure that a website has content that is both easy for search engines to find and useful for visitors to the site.
Why Your Website Needs To Be Optimised For Search Engines
Many people assume that online search engines are smart enough to know exactly which website a visitor should be directed to, however, it’s not quite that simple. Have you ever wondered why a website appears on the first search engine results page (SERP)? That’s SEO at work. All those pages that have top-ten ranking among the major search engines have been carefully crafted with SEO tools and practices, ensuring that as many Internet users as possible visit those websites.
Why is SEO Not a Do-It-Yourself Job?
That depends…. If you have extensive knowledge of the latest search engine algorithms, know how to determine the best keywords to use and are a ‘whiz’ at coding and content development, chances are good that you can do a great deal of your own SEO work.
However, the reality is that most business owners understand the basics of SEO but simply do not have the time or skills to maximise the effectiveness of their website. That’s where an experienced professional SEO company like SEO Works can help.
To learn more about how SEO services can boost traffic to your website and improve your bottom line, contact us here at SEO Works. We can show you how search engine optimisation will increase the number of visitors to your website and give you a competitive edge online.
Other Useful Sources:
SEO Works: https://www.seoworks.co.uk
Google SEO Support: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291