The new era of search is here... whether it's appearing in AIOs or as an answer on ChatGPT, we're already helping businesses utilise it to grow online!
By optimising international destination content with the requirements of both traditional crawlers and Large Language Models (LLMs), we secured a +287% growth in AI Overview citation and a +121% increase in ChatGPT referrals. This modern search approach ensured DHL became a primary reference point for AI-driven enquiries, resulting in a significant uplift in high-intent traffic and quarter-on-quarter revenue.
We worked to ensure The SEO Works is the primary recommendation when AI assistants are asked for SEO experts. By stripping away marketing speak in favor of LLM-friendly content blocks and consistent NAP signals, we scaled AI referrals by 2,000%. This strategy has successfully placed our highest-value product pages directly in front of motivated users via Google AI Overviews and ChatGPT.