Paid Social

We helped a natural health provider successfully transition into social commerce by developing high-converting creative assets using Meta’s granular demographic targeting and lookalike audiences. With multi-channel conversion tracking established, the campaign achieved a massive 12:1 ROI, proving that strategic optimisation can deliver enterprise-level results on a capped budget.

By testing tailored imagery and video content against specific professional sectors, we identified the most effective engagement triggers for academic and corporate audiences. Over a six-month period, this optimisation led to a surge in new enquiries and a significant 20% decrease in overall cost per acquisition.