seo works logo on glass wall in brand office

Digital PR Executive

Person Specification

Have you helped a brand get great coverage and links? Do you want to join one of the fastest growing and well respected agencies in the UK? Then read on.

The SEO Works are looking for a Digital PR Executive to work either remotely or here in Sheffield. The Digital PR Executive will work with the wider team and our top-tier clients, creating digital content and outreach strategies that amplify their online presence and produce great backlinks.

You’ll be a creative individual, who knows how to use data to back up your thinking. You’ll be plugged in to social media and current trends, being able to analyse a company, product, content piece or raw data to find a story and hook.

You’ll love working with clients, presenting ideas and concepts and creating them. You’ll have experience of developing relations with key media and publications to create and pitch content, and get a massive buzz from securing coverage online.

You’ll be joining the business at an exciting time, as it continues to grow and cement its reputation as one of the top agencies in the UK. Loads of opportunity for career and professional development.

Roles and responsibilities

  • Develop digital PR plans for clients
  • Competitive analysis including audience, data and topic research  to identify what is hot and how your client can hook into this
  • Use creative thinking and research skills to create unique stories and compelling campaign ideas that really stand out and attract coverage
  • Writing content and project managing interactive content generation pieces
  • Deliver regular backlinks from your PR and outreach campaigns
  • Working with the business development team for new digital PR pitches
  • Creating media lists and conducting outreach to press
  • Communicating directly with clients
  • News monitoring and creating monthly campaign performance reports
  • Working with other team members and the wider business

Experience/skills required

  • Experience in digital PR and outreach, with examples to back it up
  • Using PR databases, software and reporting platforms
  • Proven journalistic link building experience
  • Great writing skills
  • A proactive, positive attitude and willingness to make things happen
  • Creative thinking, able to identify unique angles / opportunities and excellent research skills
  • Great organisational, communication and time-management skills
  • Agency experience desirable but not essential

In return we offer…

  • Competitive salary dependent on experience
  • The opportunity to progress your career with a leading digital agency
  • 22 days holiday plus bank holidays, rising to 25 based on length of service
  • One “duvet day” per year
  • One “charity day” per year
  • Your birthday off
  • Employee Assistance Programme – confidential and professional 1-2-1 coaching for any personal issues
  • Flexible working hours & Hybrid Working (3 days WFH per week)
  • Regular social outings
  • Exclusive staff discounts across hundreds of retailers, cinema, entertainment and tech outlets
  • Cycle to work scheme
  • Monthly and Quarterly staff socials
  • Friendly and informal positive team environment!

Perks of the Job

Flexible Working

Flexible start and finish times – optional 3 days working from home per week

Duvet Day

Call in with no notice when you just need a day away.


22 days holiday, rising to 25 based on service, plus bank holidays & your birthday off.

Charity Day

One charity day per year working for a charity of your choosing.

What else we have to Offer

  • Relaxed and friendly working environment
  • Employee assistance programme
  • Gym Discount
  • City centre location, ideal for public transport and nipping into town
  • Regular social events and office treats such as wellbeing days, snacks and beverages
  • Staff discounts across thousands of retailers, restaurants, and tech
  • Bike park and shower facilities
  • Birthdays celebrated
  • Employee of the Month Award
  • Cycle to work scheme

Apply now

With a leading internal training scheme, a host of perks, and more – there’s no better place to take your digital marketing career to the next level.