About Us

The SEO Works are an award-winning provider of digital marketing, websites and social for companies across the UK. We help businesses measure, understand, and maximise their online potential. It’s our mission to help our clients get more customers online.

Person Specification

Have you helped a brand get great coverage and links? Do you want to join one of the fastest growing and well respected agencies in the UK? Then read on.

The SEO Works are looking for a Digital PR Executive to work either remotely or here in Sheffield. The Digital PR Executive will work with the wider team and our clients, creating digital content and outreach strategies that amplify their online presence and produce great backlinks.

You’ll be a creative individual, who knows how to use data to back up your thinking. You’ll be plugged in to social media and current trends, being able to analyse a company, product, content piece or raw data to find a story and hook.

You’ll love working with clients, presenting ideas and concepts and creating them. You’ll have experience of developing relations with key media and publications to create and pitch content, and get a massive buzz from securing coverage online.

You’ll be joining the business at an exciting time, as it continues to grow and cement its reputation as one of the top agencies in the UK. Loads of opportunity for career and professional development.

Roles and responsibilities

  • Develop digital PR strategies for clients
  • Competitive analysis including audience, data and topic research  to identify what is hot and how your client can hook into this
  • Use creative thinking and research skills to create unique stories and compelling campaign ideas that really stand out and attract coverage
  • Writing content
  • Deliver regular backlinks from your PR and outreach campaigns
  • Creating media lists and conducting outreach to press
  • Communicating directly with clients
  • News monitoring and creating monthly campaign performance reports

Experience/skills required

  • Experience in digital PR and outreach, with examples to back it up
  • Using PR databases, software and reporting platforms
  • Proven journalistic link building experience
  • Great writing skills
  • A proactive, positive attitude and willingness to make things happen
  • Creative thinking, able to identify unique angles / opportunities and excellent research skills
  • Great organisational, communication and time-management skills
  • Agency experience desirable but not essential

Perks of the Job

Flexible Working

Flexible start and finish times – optional 3 days working from home per week

Duvet Day

Call in with no notice when you just need a day away.


22 days holiday, rising to 25 based on service, plus bank holidays & your birthday off.

Charity Day

One charity day per year working for a charity of your choosing.

What else we have to Offer

  • Relaxed and friendly working environment
  • Employee assistance programme
  • Gym discount
  • City centre location, ideal for public transport and nipping into town
  • Regular social events and office treats such as wellbeing days, snacks and beverages
  • Staff discounts across thousands of retailers, restaurants, and tech
  • Bike park and shower facilities
  • Birthdays celebrated
  • Employee of the Month Award
  • Cycle to work scheme

Apply now

With a leading internal training scheme, a host of perks, and more – there’s no better place to take your digital marketing career to the next level.