PPC Executive

About Us

The SEO Works are an award-winning provider of digital marketing, websites and social for companies across the UK. We help businesses measure, understand, and maximise their online potential. It’s our mission to help our clients get more customers online.

Person Specification

As PPC Executive you will have responsibility for auditing, setting up, managing and optimising our clients’ PPC / Paid Social campaigns, liaising with the client, as well as offering support to the PPC Manager, assisting with reporting, sales and performance analysis. 

The main accountabilities

• Day to day management of PPC / Paid Social campaigns;
• Delivering optimisation based on a variety of KPIs and ensuring PPC accounts achieve appropriate ROI results and meet key business objectives;
• Able to independently manage workloads within agreed time frames, run optimisation plans to maximise service levels and client retention;
• Developing, implementing and optimising highly innovative paid search tests to improve channel performance;
• Staying up to date with industry trends, competitor activity and latest paid search innovations and demonstrating how these can be incorporated into the PPC / Paid Social strategy;
• Collecting and interpreting performance data and competitor reviews. Providing actionable recommendations to senior management;
• Client management including regular and comprehensive KPI reporting, phone calls, meetings and video conferencing;
• Independently organising, delivering and presenting client meetings;
• Maintaining the company’s high client retention rate by developing and fostering long lasting client relationships, often at senior levels within the client’s business;
• The ability to build a great understanding of the client’s products and business proposition;
• Commercial awareness.

Essential Skills

• Strong hands-on PPC and Paid Social  experience;
• Experienced with Google AdWords Search Network & Google Analytics;
• Exceptional attention to detail & performance-driven;
• Good written, analytical & verbal communication skills;
• Proactive team player able to work individually and as part of a team;
• Ability to work on multiple tasks and ability to meet deadlines.

Desirable Skills

• Agency working experience;
• Client-facing experience;
• Shopping and display network experience.