About Us

The SEO Works are an award-winning provider of digital marketing, websites and social for companies across the UK. We help businesses measure, understand, and maximise their online potential. It’s our mission to help our clients get more customers online.

Person Specification

Have you helped a brand get great coverage and links, and 3 years or more experience in Digital PR? Do you want to join one of the fastest growing and well respected agencies in the UK? Then read on.

The SEO Works are looking for a Senior Digital PR Executive to work either remotely or here in Sheffield. The Senior Digital PR Executive will lead projects with our top-tier clients, creating digital content and outreach strategies that amplify their online presence and produce great backlinks.

You’ll be a creative individual, who knows how to use data to back up your thinking. You’ll be plugged in to social media and current trends, being able to analyse a company, product, content piece or raw data to find a story and hook.

You’ll love working with clients, presenting ideas and concepts and creating them. You’ll have experience of developing relations with key media and publications to create and pitch content, and get a massive buzz from securing coverage online. You’ll be used to working to link targets and have that hunger to get coverage and react/adapt to how well a piece is received.

You’ll be joining the business at an exciting time, as it continues to grow and cement its reputation as one of the top agencies in the UK. Loads of opportunity for career and professional development.

Roles and responsibilities

  • Develop digital PR strategies for clients, creating plans and road maps from a digital PR perspective
  • Competitive analysis including audience, data and topic research  to identify what is hot and how your client can hook into this
  • Use creative thinking and research skills to create unique stories and compelling campaign ideas that really stand out and attract coverage
  • Identify campaign failures early and use experience to pivot the story to a more news-worthy angle
  • Writing content and project managing interactive content generation pieces
  • Deliver regular backlinks from your PR and outreach campaigns
  • Working with the business development team to create ideas for new digital PR pitches
  • Building and maintaining relationships with journalists and influencers
  • Creating media lists and conducting outreach to press
  • Communicating directly with clients
  • News monitoring and creating monthly campaign performance reports
  • Being prepared and able to take on the challenge of running a small project team

Experience/skills required

  • 3 years+ experience in digital PR and outreach, with examples to back it up
  • Using PR databases, software and reporting platforms
  • Proven journalistic link building experience with evidence of multiple items of coverage in tier 1 publications
  • Proven ability to ‘seek out’ a story and provide a news-worthy angle for maximum coverage
  • Great writing skills
  • A proactive, positive attitude and willingness to make things happen
  • Creative thinking, able to identify unique angles / opportunities and excellent research skills
  • Great organisational, communication and time-management skills
  • Confidence to independently manage Digital PR campaigns and able to deal with an exception if it arises
  • Agency experience desirable but not essential

Perks of the Job

Flexible Working

Flexible start and finish times – optional 3 days working from home per week

Duvet Day

Call in with no notice when you just need a day away.


22 days holiday, rising to 25 based on service, plus bank holidays & your birthday off.

Charity Day

One charity day per year working for a charity of your choosing.

What else we have to Offer

  • Relaxed and friendly working environment
  • Employee assistance programme
  • Gym Discount
  • City centre location, ideal for public transport and nipping into town
  • Regular social events and office treats such as wellbeing days, snacks and beverages
  • Staff discounts across thousands of retailers, restaurants, and tech
  • Bike park and shower facilities
  • Birthdays celebrated
  • Employee of the Month Award
  • Cycle to work scheme

Apply now

With a leading internal training scheme, a host of perks, and more – there’s no better place to take your digital marketing career to the next level.