DIGITAL MARKETING Case Studies
In our 17 year history, we have helped thousands of clients across the world get more customers online. With strategic growth, unique approaches and 80+ team members, we help businesses succeed. Could yours be next?
Dominating the Specialist B2B Market Through Intent-Led Architecture
+105
Top 3 keywords
+220
Page 1 keywords
£940k
Monthly Direct Sales
+4,500
Monthly Conversions
200%
increase in conversions with a CRO-focused SEO campaign
Our team took a CRO-focused SEO approach to increase qualified form submissions for B2B SAAS data management company, Sagacity
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B2B PPC Campaign Reduces Cost per Conversion by 27%
26.5% reduction
in conversion cost
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Creating an Exciting Charity Campaign Website for Heart Research UK
Viral
Charity Campaign
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Website Spotlight
Our team build visually-stunning websites with an unique “SEO-first” approach – take a look at just a few of them.
What the client had to say
We were really impressed by the amazing collaboration we had with the SEO Works team. They had a strong grasp of our website requirements from the start which resulted in the sleek and modern website that was delivered. The launch of this site is just the beginning as we continue our partnership to grow and improve our user experience.
What the client had to say
We needed to bring our website into line visually with our new branding, style and colour palette and wanted to take the opportunity to make some changes on the back end. Specifically, we wanted more flexibility in page design, as well as an enhanced visitor experience. We also needed to make it quicker and easier for in-house updates to be made, and to future-proof the site as much as we could. The SEO Works team provided us with lots of additional suggestions and the refreshed site is even better than we imagined it would be.
What the client had to say
Our top priorities were user experience and backend functionality. Collaborating with both the SEO and web teams ensured that we had great support and all of the resources we needed to complete this project successfully. The SEO Works went above and beyond to meet our needs.
What the client had to say
We instructed The SEO Works to redesign our existing website with two main focuses. The first was to ensure that the website was user friendly and to increase engagement with improved functions. The second was to ensure that the site was simple for the marketing team to use and update on a day-to-day basis. On both counts, Graham and his team have delivered. Our new site design is engaging and on brand and the usability of the back-end system is excellent, allowing my team easy access to update content. We are delighted with our new website. I would have no hesitation in recommending the services of The SEO Works. To me they are a valuable extension of my marketing team, and I look forward to many more years of working together.
Our Case Studies at a Glance
Whether it’s dominating the SERPs with an SEO strategy or beating the competition with paid ads, all of our campaigns are unique. But they all have one thing in common – a relentless focus on real results.
Building Visibility in AI Overviews and LLMs for a Global Brand
DHL, a global shipping brand, wanted to ensure their visibility continued to grow in the new era of search. Within our SEO campaign, we worked to develop their visibility within AI Overviews as well as on LLMs such as ChatGPT.
Our approach focused on making DHL content easy to surface, understand, and reference across both traditional search and AI-powered results. This included expanding and optimising international destination pages, strengthening technical foundations for crawlers, and enriching content with clear, factual information such as country details and shipping guidance.
This AI-focussed work achieved brilliant results, increasing LLM referral traffic by 121% and AI Overview mentions by 108%.
How a Targeted SEO Approach Beat Big Competition
In the highly saturated office furniture industry, outranking established brick-and-mortar competitors or national names like Ikea is unlikely. So, we devised a plan to help Office Reality gain rankings without trying to take on industry titans directly, by focusing on ranking above direct B2B competitors of a similar niche and size instead.
Therefore, targeting more specific, long-tail B2B keywords was the most effective way forward, as these were something the large competition was not targeting. As a way to both help Office Reality achieve those increased organic rankings and insert those long-tail keywords, we focused on the category pages.
We were able to optimise around 50 pages in total, and because of this, saw 105 keywords jump to within the top 3 positions!
Using Paid Social to Grow In a Competitive Market on a Tight Budget
A luxury kitchenware brand came to us with three distinct challenges – budget limitations, a small target audience, and the fact that their website was not an e-commerce site, meaning they were unable to track conversions and sales through their own site.
Giving the competitive nature of their sector and budget limitations, our team decided Meta Ads was the best approach. They utilised in-depth targeting, eye-catching visuals and user-generated content to reach a wider audience and generate interest.
The campaign did a fantastic job of driving brand awareness and new business – leading to average monthly traffic reaching 16,452 users, and a huge average of 538 PDF brochure downloads per month!
How A Regional Paid Search Approach Delivered Global Success
LGC, a leading player in the life sciences sector, sought to enhance their understanding of online customers, boost global growth, and develop a loyal customer base. The aim was to increase transaction revenue through paid search while nurturing long-term customer relationships, with a global outlook.
We analysed past performance, identified key audience demographics and reorganised campaigns for global expansion. We then restructured the campaigns based on key sectors and regions, matching each region to the most relevant landing page.
Our strategic approach saw a revenue increase of 97.5%, a transaction increase of 74.9% and a ROAS of 21:1.
Can You Afford To Miss Results Like This?
+34,000
Monthly users
We helped a footwear brand completely transform their organic visibility, using an SEO strategy focussed on content structure, UX, and high-quality informational content.
+78%
AI-driven Sales
Our AI-first search strategy for this coffee retailer hugely improved their visibility in both AIOs and on LLMs, leading to a dramatic increase in sales from AI platforms.
10:1
Return on ad spend
Despite fierce competition, our Google Ads campaign helped this Irish retailer break the UK-market using a combination of audience analysis, account re-structuring, and brand exposure.