A business-to-business PPC campaign for the government agency focussed on business innovations.


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26.5% reduction in conversion cost

Overall ROI increased by 18.6%

Over 1,000 respondents


Innovate UK is the government department focussed on driving innovations that will grow the UK economy. They wanted to reach out to small businesses in the UK to understand their attitudes and behaviours towards Research & Development and international markets.


Their target market was key decision makers at small businesses with a turnover of £1-5M. They had also developed three target personas to support this.

Using this data we created a social, display and search campaign to proactively target these users online.


Conversion cost reduced by 26.5%
Return on investment increased by 18.6%
Average cost per click reduced by 15.3%
Over 1,000 survey responses

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