B2B PPC
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Look through our B2B case studies to see how, as industry experts, we have worked with many different B2B clients, to improve their SEO, and boost their online presence. Our SEO services and strategies are tailored to your business’ needs, and focus on boosting your online presence, which ultimately nets you real-world results. Our B2B SEO case studies highlight how our SEO agency has utilised its expertise and talented SEO team to achieve great results for our B2B clients, demonstrating the powerful potential that SEO has in the B2B sector. Start your next project - request a free quote today
26.5% reduction in conversion cost
Overall ROI increased by 18.6%
Over 1,000 respondents
Challenge
Innovate UK is the government department focussed on driving innovations that will grow the UK economy. They wanted to reach out to small businesses in the UK to understand their attitudes and behaviours towards Research & Development and international markets.
Solution
We crafted a custom campaign to target a B2B audience across a range of channels.
Their target market was key decision makers at small businesses with a turnover of £1-5M. We helped to develop three target personas to support this, and used data points to target these audiences online.
We planned and built a social, display and search campaign to proactively target these users online, with a compelling call to action to drive response.
Result
The campaign was a success, with thousands of conversions generating huge insights from this audience. Not only that, performance metrics for the B2B PPC campaign showed a fantastic return:
Return on investment increased by 18.6%
Average cost per click reduced by 15.3%
Conversion cost reduced by 26.5%
