Scaling an Outdoors Brand With 89% Revenue Increase Through Google Shopping

Challenge

Towsure, a Sheffield based leading camping and caravan retailer, had seen a respectable level of success locally with their digital endeavours - but when it came to their goal of becoming a well-known name beyond this, they knew further expansion was needed.

They faced particular challenges to make this expansion a reality such as fierce competition with larger budgets, extremely influential seasonality and a global pandemic that shifted consumer behaviour.

Solution

Working closely with Towsure, we devised a multi-stage strategy to address their challenges and achieve their objectives:

Market Research, Insights, and Data Analysis:
We conducted a thorough analysis of their market, audience, and competitor landscape to identify trends, opportunities, and areas for improvement. We utilised tools and expertise to gather insightful data, including keyword trends, competitor strategies, and seasonality patterns, to inform campaign optimisation.

Product Analysis & Restructure:
We evaluated product performance and customer behaviour to optimise their campaign structure and prioritised high-performing, high-revenue products. We also implemented smart bidding strategies and streamlined campaign management to drive results. We integrated Microsoft Ads to complement the Google Ads stack.

Brand Exposure, Audiences & User Journeys: We used audience data and purchase funnel insights to create tailored messaging, increasing brand exposure and engagement across all digital channels. We also utilised audience segments and targeted new customers with brand awareness ads, boosting average basket value and increasing long-term loyalty and growth.

Growth:
We implemented data-driven attribution models and refined audience targeting to better understand the customer journey. By continuously monitoring market trends, user behaviour, and campaign performance, we could ensure sustained growth and competitive advantage in the ever-evolving digital landscape.

Results

By implementing these solutions, Towsure achieved remarkable growth in revenue, transactions, and assisted conversions.

The strategic approach to market research, campaign optimisation, and audience engagement enabled them to not only meet but exceed their targets, positioning them for continued success and expansion in the competitive outdoor leisure market.