SEO and Digital PR Strategy Outranks Global Retailers To Drive 557% Revenue Growth

Challenge

For 25 years, House of Oak has been a small family-run furniture supplier. The majority of its sales came largely from its Yorkshire showroom. Online sales had dropped and the site’s search performance had been poor.

Solution

The initial focus was to fix the House of Oak website to improve its performance. Then the strategy was to pivot to a content and digital PR-led approach.

Initial benchmarking audits identified a range of technical issues which were then resolved, as well as a user experience audit that helped to re-build the site’s navigation.

The next step was to enrich the site’s content to boost its organic search potential. Data-led, keyword-rich content was created for key landing pages and an ‘advise and inform’ blog was set up to attract both links and potential customers.

The final phase was to roll out a digital PR campaign to acquire more links to the site. The agency team tapped into the online buzz around the Netflix hit period drama Bridgerton by creating an interactive map which allowed users to find and then explore interesting facts about stately homes, including most haunted and most televised.

Results

In 12 months the campaign achieved - organic traffic increase of 636%, organic revenue increase of 557%, organic search rankings growth of 1042%.

It also won three awards - Best Use of Search (European Search Awards), SEO Campaign of the Year (UK Digital Growth Awards), and Most Effective Search Campaign (Effective Digital Marketing Awards).