eCommerce SEO for a Manchester based motorcycle clothing company, taking their online visibility to the next level.

eCommerce SEO

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Over 50 new first page rankings

7986 ranking positions gained

More than 5 times more organic visits than at start of the campaign



To increase traffic and boost sales for a large motorcycle clothing e-commerce site based in Manchester.


We conducted extensive keyword research to find out what Dainese’s potential customers were searching for and then selected a final list, many of which centered around the brand name.

We also facilitated the move to a more SEO friendly content management system, to allow our team to work more efficiently at optimising the site.

These factors, combined with an ethical and sustainable process of building links from other sites has resulted in unmitigated success.


The Dainese campaign has been hugely successful with a substantial increase in first page rankings improved organic traffic as a result. Greater online visibility has also translated into a boost in sales.

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