Strategic CMS Migration and Brand-Led SEO Delivers a 5x Growth in Organic Traffic
By facilitating a transition to a high-performance, SEO-friendly CMS, we removed the technical barriers that were holding this motorcycle brand back. This infrastructure shift, combined with a bespoke keyword strategy and ethical link-building, secured over 50 new first-page rankings. The result was a powerful eCommerce engine that attracted five times more organic traffic than at the start of the campaign.
Key results
Over 50
new first page rankings
7986
ranking positions gained
5 times more
organic visits than at start of the campaign
Start Your Journey
Challenge
To increase traffic and boost sales for a large motorcycle clothing e-commerce site based in Manchester.
Solution
We conducted extensive keyword research to find out what Dainese’s potential customers were searching for and then selected a final list, many of which centered around the brand name.
We also facilitated the move to a more SEO friendly content management system, to allow our team to work more efficiently at optimising the site.
These factors, combined with an ethical and sustainable process of building links from other sites has resulted in unmitigated success.
Results
The Dainese campaign has been hugely successful with a substantial increase in first page rankings improved organic traffic as a result. Greater online visibility has also translated into a boost in sales.
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As an award-winning provider of digital marketing, we work relentlessly in pursuit of one key goal – to get businesses more customers online.
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