Franchise SEO Gains Over 5,000 Ranking Positions in Professional Services
Managing a country wide franchise requires a delicate balance of brand consistency and local relevance. We deployed a hub and spoke reporting model to provide macro and micro visibility, allowing the head office to track network-wide KPIs while developing a personalised growth roadmap for each individual branch. This approach dramatically increased enquiries and grew visibility across every franchise territory.
Key results
New first page
rankings achieved for all franchise sites
Over 5000
ranking positions gained
Month on month
increases in visits to the sites
Start Your Journey
Challenge
Provide effective SEO for a franchise of professional service providers across the country.
Solution
Implementing an effective SEO strategy for a franchise network of financial service providers.
Dedicated Account Managers providing a personal approach to each site, within regulations, carefully managing their online visibility. Our team made sure all the sites were completely compliant with Google’s requirements and embarked on a monthly cycle of work encompassing both off site and on site SEO. Big focus on local SEO to improve local branch visibility for mobile searches.
Regular blog posts and dedicated web pages helped to specifically mention key phrases in the content of the site. Thorough meta reviews made sure each page was sending the right signals to Google. Link building keeps the site authoritative and relevant, without resorting to unethical practices or ‘quick wins’. Providing updates for social channels such as LinkedIn and Twitter present another effective way improving online visibility and brand awareness as part of our holistic approach to SEO.
Results
Top level tracking at a macro level of all of the KPIs for each site, and individual progress with each franchise. As a result of our work on the network of sites, we have managed to dramatically improve rankings, including many first page rankings, and substantially increase the number of visits and enquiries to the sites each month.
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