Implementing an effective SEO strategy for a franchise network of financial service providers.

Franchise SEO for franchises

We'll work together to make your website more visible online!

New first page rankings achieved for all franchise sites

Over 5000 ranking positions gained

Month on month increases in visits to the sites

 

Challenge:

Provide effective SEO for a franchise of professional service providers across the country.

Solution:

Dedicated Account Managers providing a personal approach to each site, within regulations, carefully managing their online visibility. Our team made sure all the sites were completely compliant with Google’s requirements and embarked on a monthly cycle of work encompassing both off site and on site SEO. Big focus on local SEO to improve local branch visibility for mobile searches.

Regular blog posts and dedicated web pages helped to specifically mention key phrases in the content of the site. Thorough meta reviews made sure each page was sending the right signals to Google. Link building keeps the site authoritative and relevant, without resorting to unethical practices or ‘quick wins’. Managing social channels such as Google+ and Twitter present another effective way improving online visibility and brand awareness as part of our holistic approach to SEO.

Result:

Top level tracking at a macro level of all of the KPIs for each site, and individual progress with each franchise. As a result of our work on the network of sites, we have managed to dramatically improve rankings, including many first page rankings, and substantially increase the number of visits and enquiries to the sites each month.

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