Multi-Format Paid Search Campaign Drives 30:1 ROI for Arctic Cabins
We developed a multi-channel paid search solution focused on the most profitable product areas. Our experts refined audience targeting using bespoke first party insights and rigorous A/B testing to ensure maximum ad relevance. The resulting campaign established a huge 30:1 return on ad spend for this leading manufacturer.
Challenge
Arctic Cabins, a family-run business manufacturing BBQ Cabins and garden rooms in the UK, faced online challenges due to increased competition and stagnant sales. They approached The SEO Works to help increase revenue and conversions with a comprehensive PPC solution across Google and Microsoft.
Solution
We identified key demographics and market trends to target audiences effectively.
We analysed existing campaigns and restructured the account to focus on more profitable areas, maximising reach with relevant search terms.
Audience targeting was refined by introducing first-party data to target returning customers. This helped tailor messaging for customers in every stage of the purchase funnel.
Display and video campaigns were introduced to expand market share and reach new customers.
Ongoing A/B testing was performed to maximise effectiveness and ROI.
Results
This approach led to significant growth for Arctic Cabins. Revenue increased 226.6% with only a 40% increase in spend. This led to an overall ROAS (return on ad spend) of 30:1, an increase of 133.2%.
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