Integrated SEO and PPC Strategy Drives a 142% Revenue Uplift and 633% Overall ROI
Following a critical Google penalty, we implemented a data-driven, cross-channel recovery plan for this leading elderly alarm supplier. By aligning SEO content quality with high-performance PPC automation, we also accelerated growth. The campaign’s shared data architecture ensured every pound worked harder, delivering a 142% increase in revenue and a transformation of their digital performance.
Challenge
SureSafe are the UK’s leading independent supplier of personal health and fall alarms for the elderly. After suffering a Google penalty, SureSafe came to us with an urgent need to not just recover their position but deliver growth.
Solution
We created an integrated search strategy using SEO and PPC that focussed on quality across the board, addressing penalty issues and ensuring their content met the needs of users. The PPC campaign utilised innovation in data and automation to move the needle. This integrated marketing campaign shared KPIs, process and data across both disciplines to help increase ROI.
Results
The integrated marketing campaign achieved a 142% organic and paid revenue uplift. Inbound phone calls enquiries were a really important metric, and we skyrocketed call conversions by 1555%. The overall campaign ROI was 633%.
"We could not be happier with the results that we have had with The SEO Works. Results came quickly and have continued steadily from there, with a noticeable positive impact on our business. Results are sustainable and explainable - a refreshing change compared with our experience of other digital marketing companies." - Director, SureSafe
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