Internal Linking SEO
Explore our collection of B2C (business to consumer) case studies to see the impact of our campaigns. We've collaborated with a wide range of B2C clients, developing their digital marketing strategies, growing their digital footprint, and growing their customer base. Our solutions are customized to suit your specific business requirements, with a core focus on increasing your online visibility, leading to measurable impact.
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+65,000Monthly Users
+819Top 3 Keywords
+1,945Top 10 Keywords
Challenge
WallpaperMural, based in London, sells made-to-measure, self-adhesive wallpaper. The aim is to remove the mess and the potential long-term damage of traditional wallpaper. They also have a strong environmental focus - planting a tree for every order.
WallpaperMural came to us looking for assistance with their SEO. Given their small in-house team, they wished to outsource their strategy to ensure the campaign was being done to the best standard.
They sought our help to collaborate on tidying the category pages and increasing internal linking, with the hope of driving traffic and conversions.
The biggest challenge was ranking above the likes of B&Q, a main competitor, who not only have higher authority, but also physical stores.
Solution
We decided the campaign for WallpaperMural would be split into two parts. We initially focused on optimising the customer experience on the site, then moved on to driving site traffic and increasing the number of internal links. Here’s how we did it…
To optimise customer experience on the site, we edited the product and category pages. This mostly included developing the general readability of the content by writing and tidying it. We also added target keywords throughout to help the site appear in the SERPs, while also including FAQs and CTAs on each of the pages to help the user find what they were looking for.
We then added additional sections, showcasing matching categories and suggested products to help keep those already on the site from leaving. This approach was vital for site navigation and UX to keep users intrigued and exploring product pages.
The second part of the approach took the campaign one step further. In order to increase the number of internal links through the site, we began curating listicle articles. This meant we could target both longer tail keywords and phrases that competitors weren’t targeting.
These blog posts followed a simple format, for example, ‘Top 10 wallpapers’ or ‘10 tips for X’. While all articles followed a similar structure, they were a great tool to showcase the products on-site.
The listicles attracted a huge number of top-of-funnel site users who were still in their research phase; however, due to the internal linking and previously optimised product and category pages, we were able to ultimately build enough trust for site users to purchase.
Result
With our approach, we began to see excellent results straight away. The clients trusted us to do what was best, and our improvements were always met with positive feedback.
Their website began to grow organically very quickly, seeing a massive increase in users to over 65,000 a month!
The listicles were an integral part of this success, and this strategy has been continued to ensure the site continues to see these fantastic results. So far, the site has seen an increase of over 800 top 3 keywords and a whopping 1,945 top 10 keywords.
Overall, this campaign has been wildly successful, and WallpaperMural is incredibly happy.