A global PPC campaign for a leading life sciences company.

Life Sciences PPC

The world of professional services is a very competitive one - one that relies on building authority, both in the search results and in general. We have a proven track record of helping professional services businesses grow their websites - benefitting from our wealth of technical expertise and content experience. Whatever the service area, no matter how niche, our marketing team can help businesses in the professional services sector grow online.

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21:1 ROAS

97.5% revenue increase

74.9% transaction increase

Challenge

Our client, a leading player in the life sciences sector, sought to enhance their understanding of online customers, boost global growth, and develop a loyal customer base. The aim was to increase transaction revenue through paid search while nurturing long-term customer relationships, with a global outlook.

Solution

We analysed past performance, identified key audience demographics and reorganised campaigns for global expansion.

Analysing keywords and competitors, we identified areas of improvement. Restructuring campaigns based on key sectors and regions, matching each region to the most relevant landing page.

Tailoring our strategy to each country, whilst staying mindful of their search behaviours, we identified high-priority keywords and tracked trends across each country.

Adjusting our targeting based on demographics, search behaviours and world events. We expanded services, countries and languages, using critical data and industry trends to optimise for further campaign reach.

Result

Our strategic approach saw a revenue increase of 97.5%, a transaction increase of 74.9% and a ROAS of 21:1 (a 134.7% increase). We also saw registrations increase 74.9% over the same 12 month period. Positioning our client for sustainable global growth and enhancing their market presence.

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