International Google Ads Campaign Delivers 21:1 Return in Life Sciences
To capture global market share, we developed a sophisticated search strategy that adapted to local behaviours and real world trends across different regions and sectors. By aligning high-priority keywords with critical industry data, we improved transaction volume by 74.9% and doubled overall revenue within 12 months.
Challenge
Our client, a leading player in the life sciences sector, sought to enhance their understanding of online customers, boost global growth, and develop a loyal customer base. The aim was to increase transaction revenue through paid search while nurturing long-term customer relationships, with a global outlook.
Solution
We analysed past performance, identified key audience demographics and reorganised campaigns for global expansion.
Analysing keywords and competitors, we identified areas of improvement. Restructuring campaigns based on key sectors and regions, matching each region to the most relevant landing page.
Tailoring our strategy to each country, whilst staying mindful of their search behaviours, we identified high-priority keywords and tracked trends across each country.
Adjusting our targeting based on demographics, search behaviours and world events. We expanded services, countries and languages, using critical data and industry trends to optimise for further campaign reach.
Results
Our strategic approach saw a revenue increase of 97.5%, a transaction increase of 74.9% and a ROAS of 21:1 (a 134.7% increase). We also saw registrations increase 74.9% over the same 12 month period. Positioning our client for sustainable global growth and enhancing their market presence.
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