Manufacturing SEO for an Industrial Pump Manufacturer, Resulting in a Six Figure Contract
By challenging the industry myth that manufacturing clients don't search online, we implemented a targeted search strategy that dominated low volume but high-intent commerical terms. This strategy doubled organic traffic and proved that even the most specialised industrial products can drive massive revenue through search.
Key results
Double
the organic traffic
1000%
return on investment
15 target
phrases on page one
Start Your Journey
Challenge
Working in a niche manufacturing industry, Atlantic Pumps, based near Sheffield, thought that their customer base wouldn't be looking online for their product. We proved to them that there was a demand online and being found was just as important for their business as an online shop.
Solution
Atlantic Pumps are experts in providing solutions for quarry dewatering and pumps for mineral handling and abrasive applications. We conducted detailed keyword research, identifying fifteen search phrases that indicated intent.
We worked to optimise their website around the target phrases, improving how Google "see and understand the site", combined with an ongoing sustainable content and link building programme.
Results
Lots of top results including searches for "slurry pump parts" and "warman pumps". This overall improved visibility resulted in an uplift in online enquiries, and a six-figure contract.
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As an award-winning provider of digital marketing, we work relentlessly in pursuit of one key goal – to get businesses more customers online.
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