An award winning Medical SEO campaign for a top health information site, turbocharging organic traffic.

1,066 new number one rankings

4,965 new first page rankings

4 times the organic traffic over 2 years

Challenge

To improve organic traffic to a leading health and medical site with over a million pages.

Solution

In order to boost the number of visitors from search engines, we had to find out what people were actually searching for. We conducted regular keyword research to find the exact wording of the search queries relevant to the Patient site, ensuring we attract the site’s target audience, creating a medical SEO strategy to get results.

Then, using the site’s natural strength, we used our expertise to successfully optimise the entire website for these carefully chosen phrases, which in term increased visits from Google searches.

Result

When we started the campaign, the site received 5,250,000 visits from organic searches per month. Two years later that number dramatically increased to 19,000,000 visits per month. The campaign was such a success that it won the the Best B2C Campaign at the Drum Search Awards.

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