To improve organic traffic to a leading health site with over 130,000 pages.
In order to boost the number of visitors from search engines, we had to find out what people were actually searching for. We conducted regular keyword research to find the exact wording of the search queries relevant to the Patient site, ensuring we attract the site’s target audience.
Then, using the site’s natural strength, we used our expertise to successfully optimise the entire website for these carefully chosen phrases, which in term increased visits from Google searches.
When we started the campaign in January 2013, the site received 5,250,000 visits from organic searches per month. Two years later that number has dramatically increased to 19,000,000 visits per month. The campaign was such a success that it won the the Best B2C Campaign at the inaugural Drum Search Awards.