Recruitment SEO Campaign Increases Site Visits for Reed by 50,000 per Month

Challenge

Boost rankings and traffic for one of the largest recruitment companies in the UK. Reed Global, based in Sheffield is one of the World’s leading recruitment agencies for both UK and International vacancies. As you could imagine, the industry has thousands of search phrases. Then consider the multiple markets that the site needed to be optimised for and it was clear a solid recruitment seo strategy was required.

Solution

Over time we launched a series of measures to optimise the website, including heavy compliance work after the initial consultation. Focussing on localised key phrases to target job seekers looking for work in their local area. We fully optimised all the local offices pages in order to give the site the best chance to rank for these important phrases.

As with all our clients, we made sure the site was working well behind the scenes as well. This meant regular compliance checks to ensure there were no issues with the way Google viewed the website and that we eradicated problems such as weak pages or duplicate content, which could damage ranking positions.

Such a big site has many links from various other sites of varying quality. Part of our approach is to review these links and remove any which can be deemed unnatural to avoid a Google penalty which can result in a loss of rankings.

Results

Improved rankings and traffic for Reed Global, one of the largest recruitment sites in the UK. Our campaign resulted in the site ranking higher for local phrases, meaning job seekers could find the website more easily. As we often see, rankings and traffic go hand in hand and Reed’s successful SEO campaign has seen increased visitors to the site.