Recruitment SEO
The world of professional services is a very competitive one - one that relies on building authority, both in the search results and in general. We have a proven track record of helping professional services businesses grow their websites - benefitting from our wealth of technical expertise and content experience. Whatever the service area, no matter how niche, our marketing team can help businesses in the professional services sector grow online.
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Dozens of new first page rankings
Over 350 ranking places gained
50,000 more visitsper month compared with last year
Challenge
Boost rankings and traffic for one of the largest recruitment companies in the UK. Reed Global is one of the World’s leading recruitment agencies for both UK and International vacancies. As you could imagine, the industry has thousands of search phrases. Then consider the multiple markets that the site needed to be optimised for and it was clear a solid strategy was required.
Solution
Over time we launched a series of measures to optimise the website, including heavy compliance work after the initial consultation. Focussing on localised key phrases to target job seekers looking for work in their local area. We fully optimised all the local offices pages in order to give the site the best chance to rank for these important phrases.
As with all our clients, we made sure the site was working well behind the scenes as well. This meant regular compliance checks to ensure there were no issues with the way Google viewed the website and that we eradicated problems such as weak pages or duplicate content, which could damage ranking positions.
Such a big site has many links from various other sites of varying quality. Part of our approach is to review these links and remove any which can be deemed unnatural to avoid a Google penalty which can result in a loss of rankings.
Result
Our campaign resulted in the Reed Global site ranking higher for local phrases, meaning job seekers could find the website more easily. As we often see, rankings and traffic go hand in hand and Reed’s successful SEO campaign has seen increased visitors to the site.
