Improved rankings and traffic for Reed Global, one of the largest recruitment sites in the UK.

Dozens of new first page rankings

Over 350 ranking places gained

50,000 more visitsper month compared with last year

Challenge

Boost rankings and traffic for one of the largest recruitment companies in the UK.

Solution

Focus on localised key phrases to target job seekers looking for work in their local area. We fully optimised all the local offices pages in order to give the site the best chance to rank for these important phrases.

As with all our clients, we made sure the site was working well behind the scenes as well. This means regular compliance checks to ensure there are no issues with the way Google views the website and that we eradicate problems such as weak pages or duplicate content, which can damage ranking positions.

Such a big site has many links from various other sites of varying quality. Part of our approach is to review these links and remove any which can be deemed unnatural to avoid a Google penalty which can result in a loss of rankings.

Result

Our campaign has resulted in the Reed Global site ranking higher for local phrases, meaning job seekers can now find the website more easily. As we often see, rankings and traffic go hand in hand and Reed’s successful SEO campaign has seen increased visitors to the site.

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