Boosting Enquiries 46% for a Luxury Supercar Hire Brand

Challenge

To increase visibility and boost enquiries for a London based supercar hire company. They had an impressive fleet, but their website was a bit like a showroom with the lights off. Potential clients couldn’t find them, and when they did, they weren't always the right fit for the business.

Solution

We looked closely at what people actually type into Google when they’re looking for a thrill. It isn't just about general terms. We focused on the specific brands people want to drive, from Ferrari to Lamborghini, and mixed these with both local London searches and broader national queries.Our team worked on the site structure to make sure every car brand had its own dedicated space that search engines could understand. We also focused on informational content, answering the questions people have before they commit to a high-value hire. It was about building a sense of trust before they even picked up the phone.

Results

A huge uplift (115%) in organic sessions, with a significant reduction in bounce rate due to more targetted traffic arriving at the site. Most importantly, the business reported a 46% increase in enquiries from the website.